Believe that curiosity is the key to creativity.
Believe that anything you can imagine, you can make real.

Sony is a company with an intimate understanding of the creative possibilities of content. But Sony also has an intuitive grasp of technology. No other company is in this unique position. The strength of Sony is its spirit of creativity, its ability to turn ideas into reality, the belief that anything we can imagine, we can make real. We call this make.believe.

It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build “Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research Institute” into the billion dollar global conglomerate that it is today. The main objective of the company was to design and create innovative products which would benefit people.

From early attempts at creating products like the rice-cooker to the later success of creating Japan’s first magnetic recorder, the innovative company went on to create other hit products which won the company widespread recognition and international acclaim as a truly global company known for its quality and innovative products. Significant product milestones included Japan’s first transistor radio (1955), Trinitron colour television (1968), Walkman personal stereo (1979), Handycam videocamera (1989), PlayStation (1994), Blu-ray Disc recorder (2003) and PlayStation 3 (2006).

The company name of Sony was created by combining two words of “sonus” and “sonny”. The word “sonus” in Latin represents words like sound and sonic. The other word “sonny” means little son. Used in combination, Sony represents a youthful energy and passion towards unlimited creations and innovative ideas. With the far-sighted vision of expanding worldwide, it was in 1958 that the company formally adopted “Sony Corporation” as its corporate name. Easy to pronounce and read in any language, the name Sony, which has a lively ring to it, fits comfortably with a spirit of freedom and open-mindedness.