As an Official FIFA Partner, Sony embraces the emotion, inspiration and passion of the world's favourite game.

The Fédération Internationale de Football Association (FIFA) is world soccer's governing body and organiser of the FIFA World Cup™. Our global partnership with FIFA, in parallel with our relationship with Football Federation Australia, means we support football at both national and international levels.

As befits one of the world’s leading entertainment providers, Sony is proud of its association with a sport that unites the world.

Building up to the FIFA World Cup™

As sponsors of Australia's mighty Qantas Socceroos, we'll be supporting our brand ambassadors Tim Cahill and Lucas Neill and the rest of the team all the way to South Africa and throughout the finals. And through our relationship with official World Cup broadcaster SBS, we’ll be helping bring all the action to Australian TV screens in the highest quality.

Key (South African time zone) dates to make a note of are:

• Friday 11 June – opening match (Soccer City, Johannesburg)
  
• Friday 2 July and Saturday 3 July, Quarter Finals (Johannesburg, Cape Town and Port Elizabeth)
  
• Tuesday 6 July and Wednesday 7 July, Semi Finals (Cape Town and Durban)
  
• Sunday 11 July 2010 FIFA World Cup Final (Soccer City, Johannesburg)

We now know that our first adversaries are Germany (13 June), Ghana (19 June) and Serbia (23 June), and we’ve certainly got our work cut out. It’s a tough draw but our boys will be up to the challenge.

To get you in the soccer mood as the countdown to the finals continues, you can watch highlights of the 2006 FIFA World Cup below.

Find out the latest on the Socceroos

Keep up-to-date with the latest news and events on the World Cup directly from FIFA.