At Sony we turn dreams into ideas and ideas into reality. We create intense new experiences designed to thrill and excite our customers. We love to take risks, and we’re passionate about innovation.
Do you share our vision? Does your sponsorship proposal tick the following boxes?
- Innovative, original, and something that will make a positive difference to people’s lives.
- A unique property that Sony can become an integral part of.
- Aligned with the Sony passion of bringing entertainment to all, through intense new experiences.
We also welcome proposals that embrace the market sectors of other Sony companies too, such as movies (Sony Pictures), music (Sony Music), games (PlayStation®) and mobile phones (Sony Ericsson).
If you believe your proposal addresses and satisfies the above criteria, please tell us how. In the body of your application, be sure to include specific details such as:
- The name, details and credentials of your organisation
- A description of the event or project
- The level of sponsorship sought
- The sponsorship amount requested
- Where and when the event is being held (if relevant)
- A key timeline
- How your brand aligns with the Sony brand and/or sub-brands
- What exposure Sony can expect
- What audiences the sponsorship will touch (e.g. media, internal staff, consumers, trade and retail partners)
- What the reach of the activity will be (e.g. national, state, local) and likely demographics
- Details of any confirmed sponsorship partners, including media partners
Please click here to submit an application for sponsorship.
Requests of a charitable or philanthropic nature
If your proposal or request falls into this area, please contact the Sony Foundation.
The Sony Foundation was set up by the Sony Group of companies to “capitalise on the unique qualities of Sony to contribute to the advancement of the Australian community by assisting its youth and fostering their talents.” It currently enjoys partnerships with a variety of youth-related charitable organisations across and around the country.
Since its inception in 1999, the Foundation has raised in excess of $8 million and continues to touch the lives of many young Australians.
For more information about the Sony Foundation, please visit www.sonyfoundation.org.au
