Proprietary new on-chip column A/D conversion and dual noise reduction

The α700's new Exmor CMOS sensor, developed and manufactured exclusively by Sony, maximizes the performance potential of the α lens lineup with 12.24-megapixel resolution that's rich in highlight and shadow detail. Because proprietary Sony noise reduction technologies are applied both before and after analog-to-digital conversion, right on the Exmor CMOS sensor itself, signal output is exceptionally clean even at sensitivity settings as high as ISO 3200. In addition, a 3-layer low pass filter preserves high-resolution detail while suppressing moiré effects and color artifacts.

Another step forward in the evolution of image quality

The α700's new BIONZ image processing engine employs proprietary Sony technology to capture colors with a rich sense of texture and depth, just as the human eye perceives them. It begins with a cleaner signal because the Exmor CMOS sensor's on-chip circuitry suppresses noise from the outset, and it packs the power needed to process the sensor's massive data output with lightening speed. What's more, BIONZ refines the signal even more by screening out noise during both RAW data conversion and image processing, faithfully reproducing the full range of detail, contrast, and color that is captured by α lenses.

Exmor™ + BIONZ™ multi-stage noise reduction

The α700 employs advanced technologies at every stage of image acquisition and processing to reduce the electrical signal noise that can degrade image quality, especially when taking long exposures or using high ISO sensitivity settings. When a photo is taken, the Exmor CMOS sensor's on-chip circuitry suppresses noise both before and after it carries out analog-to-digital signal conversion. Within the BIONZ image processing engine, noise reduction is also applied during both RAW data conversion and image processing to ensure an absolute minimum of noise in the final image data. In addition, high ISO noise reduction is automatically applied when shooting at ISO 1600 or more.

OFF

ON

High ISO noise reduction

When ISO sensitivity is set to 1600 or higher, high ISO noise reduction is automatically activated. (High, Normal, or Low is user-selectable.)

Improved body-integrated image stabilization that works with any α lens

The α700 incorporates an improved version of our Super SteadyShot image stabilization system to help prevent blurring caused by camera shake. Unlike lens-based systems, the Super SteadyShot system is built into the camera body and works by shifting the image sensor. As a result, it can provide protection against blurring with any α lens. What's more, the new system's more effective stabilization enables users to shoot at shutter speeds from 2.5 to 4 steps slower than would otherwise be possible, so even shots that would normally require the use of a tripod or flash can be taken handheld.

Because the Super SteadyShot system is mounted inside the α700's body, it provides effective image stabilization with any α series lens.