Expanded creativityD-Range Optimizer for superior exposure balanceOptimum exposure and contrast in backlit situationsThe α700's D-Range Optimizer helps you take advantage of the Exmor CMOS sensor's wide dynamic range, and obtain richer shadow and highlight detail in backlit situations. In Standard mode, it assures more natural exposure balance by optimizing brightness and contrast for the image overall. In Advanced mode, it analyzes each area of the composition separately and offers 5 optimization levels for finer control, as well as a new D-Range Optimizer bracketing function that records the image at three different optimization levels for easy best-shot selection. 
 D-Range Optimizer off DT11-18mm F4.5-5.6 (SAL1118), A mode, F8 (1/200 sec.), +0.3EV, ISO 200, White balance: Custom  
Standard 
Advanced Auto 
Advanced: Level (Lv5)
D-Range Optimizer bracketing
*D-Range Optimizer Advanced uses technology provided by Apical Limited. Customizable creativity at your command
Image Style: B / W Vario-Sonnar® T* DT16-80mm F3.5-4.5 ZA (SAL1680Z), A mode, F8 (1/80 sec.), -0.3EV, ISO 200 
Image Style: Landscape 70-200mm F2.8G (SAL70200G) 
Image Style: Night view Vario-Sonnar® T* DT16-80mm F3.5-4.5 ZA (SAL1680Z) Creative Style settings you can tune to suit your tasteThe α700's versatile Creative Style settings let you quickly adjust image parameters to suit your preference and creative intent. There are four basic Image Styles (Standard, Vivid, Neutral, and Adobe RGB), and three styleboxes to which you can assign any Image Style of your choosing. The four basic Image Styles can be adjusted for contrast, saturation, and sharpness, and the styles in the three styleboxes can be adjusted for contrast, saturation, sharpness, brightness, and zone matching (no saturation adjustment on Sepia or B/W). With a total of 14 Image Styles to suit the subject and situation, the α700 makes it easy to get the precise image you want. 
Extending your mastery over light and colorEasy dial access to basic exposure and scene modesThe mode dial on the top of the α700 provides immediate access to Program Auto, Aperture priority, Shutter-speed priority, and Manual exposure modes, as well as a fully-automatic Auto mode and 6 Scene Selection modes. The Scene Selection modes apply optimized AF, drive mode, exposure, brightness, contrast, and other settings appropriate to each type of scene, making it possible for users to automatically obtain beautiful portraits, landscapes, sunsets, sports, macro photos, and night scenes. 
Versatile white balance color control optionsUnder normal shooting conditions, the Auto white balance setting enables you to capture natural color just as the human eye perceives it. But there are also a range of preset and custom modes to help you achieve the effect you want. In addition, the α700 offers white balance bracketing, which records three frames at different white balance settings for easy best-shot selection. White balance bracketing 
Color temperature: 5500 k 
Color temperature: 5000 k 
Color temperature: 6200 k
External flash synchro terminal 
Built-in flash Built-in flash, plus external flash synchroThe built-in flash offers a versatile range of modes, a guide number of 12 (ISO100 · m), and a maximum synchronization speed of 1/250 sec. (1/200 sec. with Super SteadyShot). A new manual control mode allows users to regulate flash brightness regardless of metered exposure values, and a synchro terminal enables the use of high-power grip-type external flash units and multi-flash studio systems. Copyright 2007 Sony Corporation.
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