HDV at Sony Roughcut

As part of the 2006 Sony Roughcut Sessions, Sony had demos on High Definition (HD) format camcorders. HD gives far clearer pictures than previous formats, resulting in stunning picture detail and sharper, brighter images. HD is rapidly becoming the choice for professionals and consumers alike.

Following are some of the HD questions raised at the Sony Roughcut Seminars:
What are the advantages of High Definition over film?

• Immediate access to review rushes and dailies.
• Instant retakes if needed.
• HD is cheaper per second to shoot than film.
• There are no processing or telecine costs involved.

What is Sony's High Definition strategy?

• Sony has a comprehensive range of format choices from consumer (HDV & AVCHD) through to professional HDCAM-SR products, giving consumers and professionals alike the option to record to High Definition.
• It is Sony's aim to provide film-makers with the highest quality possible, Full High Definition 1080.
• Sony offers HD solutions not just on tape, but also on non-linear recording formats such as Hard Drive (HDD), DVD and Memory Stick with the new AVCHD format for Full High Definition 1080 recording.

What is the benefit of Sony HDV camcorders?

• The HC5, HC7, FX1 and FX7 Handycams offer the HDV format at an affordable price point for amateur filmmakers. For professional use, the A1, V1 and Z1 Sony cameras offer the best HDV options.
• In addition to recording on the new HD DVC tapes, Sony HDV cameras can also record to standard DV tapes, whilst maintaining HD quality and recording times.
• All Sony HDV Camcorders feature i-LINK connections, and can also down-convert to DV for the capturing process.

To read more about why HD is the professional’s choice and to read profiles on cinematographers using HD, visit Sony HD World.