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<title><![CDATA[Blu-ray blockbuster: Sony announces BRAVIA bonus Blu-ray player offer]]></title>
<description><![CDATA[9 March, 2009 -  Sony, the driving force behind Blu-ray technology, today announced it will inject another 20,000 Blu-ray players into Australian homes with the launch of a bonus Blu-ray player offer across its range of BRAVIA LCD TVs.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4225&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[17/03/2009]]></date>
</item>
<item>
<title><![CDATA[Sony products win three acclaimed gold iF Design Awards]]></title>
<description><![CDATA[6 March, 2009 -  Sony Australia is pleased to announce that its products have received three gold iF (International Forum) Design Awards and a total of 17 awards across the entire Sony product range.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4224&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[09/03/2009]]></date>
</item>
<item>
<title><![CDATA[Sony launches its latest 23-inch Full HD LCD Broadcast Reference Monitor, the PVM-L2300]]></title>
<description><![CDATA[3 March, 2009 - Sony today extends its professional reference monitor lineup with the new 23-inch*  widescreen LCD Broadcast Monitor, PVM-L2300, enhanced operational flexibility and affordability.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4223&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[05/03/2009]]></date>
</item>
<item>
<title><![CDATA[Sony introduces the final piece of the HD video production jigsaw]]></title>
<description><![CDATA[19 February, 2009 - Sony is introducing a new full high-definition compact point-of-view (POV) camera and solid-state recorder combination - Digital HD Video Camera Recorder HXR-MC1P.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4218&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[20/02/2009]]></date>
</item>
<item>
<title><![CDATA[Brazilian soccer sensation Kaká stars in Sony's new Motionflow 200Hz campaign]]></title>
<description><![CDATA[18 February, 2009 -  FIFA World Player of the Year and Ballon d'Or winner Kaká is the star of Sony's new Motionflow 200Hz campaign.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4217&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[19/02/2009]]></date>
</item>
<item>
<title><![CDATA[Sony Australia helps Victorian bushfire relief]]></title>
<description><![CDATA[11 February, 2009 -  Sony Australia has today confirmed it will join corporate Australia in providing financial and practical relief for victims of Victoria's bushfire crisis.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4215&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[19/02/2009]]></date>
</item>
<item>
<title><![CDATA[Is that a PC in your Pocket...? Sony unveils VAIO P series]]></title>
<description><![CDATA[Sydney, 9 January, 2009 - Getting online anywhere, anytime made easier and better-looking]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4210&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[09/01/2009]]></date>
</item>
<item>
<title><![CDATA[Sony ships PCM-D50 compact professional digital field]]></title>
<description><![CDATA[7 January, 2009 - Sony Australia is now shipping the new PCM-D50 Linear PCM Recorder. Compact, sleek and loaded with professional features, the new recorder is the follow-up to one of Sony's most successful professional audio products of recent times.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4212&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[12/01/2009]]></date>
</item>
<item>
<title><![CDATA[Sony introduces new UWP wireless microphone series with higher levels of stability, robustness and operational convenience]]></title>
<description><![CDATA[7 January, 2009 - Sony Australia introduces its new line-up of UWP series  UHF wireless microphones, which offer enhanced functions, all metal casings, backlit displays and more, providing the user with a compact, rugged wireless microphone system for use with any camcorder or as a stand alone system.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4211&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[12/01/2009]]></date>
</item>
<item>
<title><![CDATA['Storm Surfers - Dangerous Banks' premieres this Wednesday]]></title>
<description><![CDATA[16 December, 2008 - Storm Surfers - Dangerous Banks, the much anticipated and highly publicised documentary produced by 6ixty Foot Films and Firelight Productions for the Discovery Channel.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4207&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[12/01/2009]]></date>
</item>
<item>
<title><![CDATA[Sony releases new feature packed notetakers]]></title>
<description><![CDATA[10 December, 2008 - Sony Australia has released the new ICD-UX Series, its latest all-in-one USB MP3 digital notetaker.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4205&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[12/12/2008]]></date>
</item>
<item>
<title><![CDATA[Sony packs 'eXtra' bass into new headphone range]]></title>
<description><![CDATA[3 December, 2008 - Sony Australia has unveiled a new range of bass boosting headphones that deliver smoother vibrations and full bass sound.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4204&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[05/12/2008]]></date>
</item>
<item>
<title><![CDATA[Sony showcases superb HDV picture quality with the Handycam HDRFX1000 camcorder]]></title>
<description><![CDATA[21 November, 2008 - Sony Australia has expanded its industry leading line up of high definition camcorders with the introduction of the new prosumer HDV Tape Handycam HDRFX1000 camcorder.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4202&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/11/2008]]></date>
</item>
<item>
<title><![CDATA[Sony SNC-DF85 sets a new standard for mini-dome surveillance cameras]]></title>
<description><![CDATA[November, 2008 - Sony Australia today announced the launch of the latest addition to its SNC-DF series of market-leading mini-dome surveillance cameras.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4201&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[20/11/2008]]></date>
</item>
<item>
<title><![CDATA[Sony delivers the ultimate A/V experience with new ES Blu-ray Disc Player]]></title>
<description><![CDATA[November, 2008 - Sony Australia today announced the new BDP-S5000ES high-end Blu-ray Disc player, featuring newly developed HD Reality Enhancer and Super Bit Mapping technologies that deliver even sharper and more vibrant images from today's Blu-ray Disc movies.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4199&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[20/11/2008]]></date>
</item>
<item>
<title><![CDATA[Enhance your music experience with Sony's new audio range]]></title>
<description><![CDATA[12 November, 2008 - Sony Australia has introduced three new products to its broad range of audio solutions - Micro Satellite DVD Home Theatre (DAVIS50), GIGA JUKE (NASS55HDE) and Blu-ray Home Theatre (HTSF2300).]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4200&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[20/11/2008]]></date>
</item>
<item>
<title><![CDATA[Sony releases world's highest resolution full-frame D-SLR[1]  - the a900]]></title>
<description><![CDATA[9 September, 2008 - Sony has delivered a breakthrough in digital imaging technology with the launch of its flagship a (Alpha) D-SLR model, the a900.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4190&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[24/09/2008]]></date>
</item>
<item>
<title><![CDATA[Sony Australia and DHL partner for country-wide logistics]]></title>
<description><![CDATA[26 August, 2008 - Sony changes logistics operation for greater business efficiency.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4184&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[11/02/2009]]></date>
</item>
<item>
<title><![CDATA[Sony launches first HD camcorder with Smile Shutter technology]]></title>
<description><![CDATA[Sony Australia introduces its latest High Definition Handycam camcorder with the launch of the HDR-CX12.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4183&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[18/08/2008]]></date>
</item>
<item>
<title><![CDATA[Sony debuts its most daring digital cameras to date]]></title>
<description><![CDATA[Sony Australia has today announced two new daring additions to its T series range of Cyber-shot digital cameras.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4182&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[18/08/2008]]></date>
</item>
<item>
<title><![CDATA[Sony Tropfest partnership closes on a high]]></title>
<description><![CDATA[6 August, 2008 - Sony Australia and Tropfest have announced that Sony's association as naming rights sponsor of the short film festival has come to an end.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4179&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[06/08/2008]]></date>
</item>
<item>
<title><![CDATA[Sony's new High Definition Handycam camcorder commercials hit free to air TV]]></title>
<description><![CDATA[1 August, 2008 - Sony Australia will today unveil two new television commercials as part of an integrated marketing campaign for its range of High Definition (HD) Handycam camcorders.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4176&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[06/08/2008]]></date>
</item>
<item>
<title><![CDATA[Revitalise your workout session with Sony's new Active Series headphones]]></title>
<description><![CDATA[The new Active Series Headphone range from Sony ensures superior sound and comfort while you work out.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4175&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[29/07/2008]]></date>
</item>
<item>
<title><![CDATA[New (a) flagship flash unit expands creative possibilities with Quick Shift Bounce]]></title>
<description><![CDATA[Sony Australia is expanding its &#945; (Alpha) system of accessories to include the new HVL-F58AM flash unit, with exceptional features for versatile and flexible external lighting control, the SAL-70300G telephoto zoom lens and three new Carl Zeiss filters in three different sizes.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4174&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[29/07/2008]]></date>
</item>
<item>
<title><![CDATA[TEN ramps up efficiency of news delivery]]></title>
<description><![CDATA[22 July, 2008 - Network Ten (TEN) has enhanced its capability for timely broadcasts of breaking news stories with the deployment of a network of Sony XDCAM(R) cameras.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4167&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
</item>
<item>
<title><![CDATA[DJ headphones from Sony win acclaim with Australia's toughest set]]></title>
<description><![CDATA[10 July, 2008 - The latest additions to Sony's personal audio line up have hit the right note amongst Australia's DJ set.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4165&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony gets serious about DJ sound with inthemix]]></title>
<description><![CDATA[10 July, 2008 - Sony Australia has announced its naming rights sponsorship of the 2008 Sony inthemix50.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4157&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[18/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony's network of stores gets a new name - Sony Centre]]></title>
<description><![CDATA[8 July, 2008 - Sony Australia is set to rename its SonyCentral retail partners to "Sony Centre" effective 8 July.  In addition to the name change, Sony Centre will roll-out a nationwide refurbishment program across the whole network during 2008.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4155&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[18/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony introduces new additions to the XDCAM EX family]]></title>
<description><![CDATA[30 June, 2008 - Sony today introduced the new additions to its XDCAM EX&#153; video production suite.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4171&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony XDCAM(TM) HD422 gains wide acceptance among production companies in the Asia Pacific region]]></title>
<description><![CDATA[30 June, 2008 - Sony today revealed more adoptions of the latest XDCAM HD422 Professional Disc&#153; technology among broadcasters and production companies in the South East Asia and Oceania region.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4170&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
</item>
<item>
<title><![CDATA[Asia Pacific adopts Sony's F23 CineAlta (TM) camera for their digital apparatus line-up]]></title>
<description><![CDATA[30 June, 2008 - Asia Pacific has seen an uptake of Sony's F23 CineAlta&#153; cameras in recent times.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4169&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
</item>
<item>
<title><![CDATA[New BRAVIA LCD TV range sparks bonus PLAYSTATION(R)3 countdown]]></title>
<description><![CDATA[26 June, 2008 - Let the games begin! Sony Australia is excited to announce a BRAVIA LCD TV countdown that offers the perfect set-up for high definition heaven and a complete Blu-ray solution, all in one easy purchase.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4153&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[21/07/2008]]></date>
</item>
<item>
<title><![CDATA[New street posters from Sony get everyone talking]]></title>
<description><![CDATA[25 June, 2008 - Sony Australia has unveiled an impressive print and outdoor campaign called 'In-Car Conversations', promoting the hands-free Bluetooth functionality from its latest In-Car audio systems.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4150&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[18/07/2008]]></date>
</item>
<item>
<title><![CDATA[Meeting the demands of challenging environmental elements, with Sony's, XDCAM HD range]]></title>
<description><![CDATA[18 June, 2008 - Cameras from Sony's XDCAM HD(R) range, have been utilised to meet the demands of some extremely challenging environmental elements;]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4168&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[25/07/2008]]></date>
</item>
<item>
<title><![CDATA[Inject colour into your winter holiday with Sony's new portable DVD players]]></title>
<description><![CDATA[17 June, 2008 - Sony is set to brighten up the winter school holidays with two new exciting colour additions to its Portable DVD Player range - a bright pink and midnight blue.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4162&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony Australia strengthens consumer marketing team with four senior appointments]]></title>
<description><![CDATA[16 June, 2008 - Sony Australia today announced a series of senior appointments within its Consumer Marketing Division, including three Marketing Managers and a new Product Manager for TV.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4147&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[18/07/2008]]></date>
</item>
<item>
<title><![CDATA[One in five Australian homes now has access to a high definition LCD TV]]></title>
<description><![CDATA[13 June, 2008 - The Sony High Definition Benchmark Report today revealed that one in five Australian households has access to a high definition LCD TV and one in 12 has access to a HD Plasma TV, based on population figures from the Australian Bureau of Statistics.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4149&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[18/07/2008]]></date>
</item>
<item>
<title><![CDATA[Live the BRAVIA life with Sony's new range of High Definition LCD TVs]]></title>
<description><![CDATA[11 June, 2008 - Sony Australia has launched new models in its leading range of BRAVIA LCD televisions. The V, S and W series include new XMB (Xross Media Bar) navigation and enhanced BRAVIA Sync functionality, to cement BRAVIA LCD TVs as the hub of home entertainment, offering exceptional ease-of-use and connectivity.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4163&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/07/2008]]></date>
</item>
<item>
<title><![CDATA[In sync: Sony increases home entertainment control with BRAVIA Sync]]></title>
<description><![CDATA[11 June, 2008 - Sony Australia has put greater control in the hands of entertainment enthusiasts by introducing BRAVIA Sync, a feature that connects Sony's home entertainment products with convenience and ease-of-use.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4161&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony expands (a)D-SLR range with A300]]></title>
<description><![CDATA[3 June, 2008 - Sony continues its commitment to connectivity and compatibility with the latest release of audio systems. With powerful sound and sleek designs, the latest models now feature key technologies that allow you to store, share and enjoy more music.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4164&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[25/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony goes green with CarbonSMART campaign]]></title>
<description><![CDATA[2 June, 2008 - Sony Australia today unveiled a national campaign to highlight the electronics company's commitment to offsetting carbon emissions from its corporate travel.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4148&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[18/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony enters megapixel market with new IP-based security cameras]]></title>
<description><![CDATA[16 May, 2008 - Compact security cameras showcase new ExwavePRO&#153; and Light Funnel technologies delivering excellent sensitivity and high resolution in all light conditions]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4128&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/05/2008]]></date>
</item>
<item>
<title><![CDATA[Sony launches first full HD projector for large venues]]></title>
<description><![CDATA[20 May, 2008 - Widescreen HD with exceptional image clarity ideal for larger venues]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4127&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/05/2008]]></date>
</item>
<item>
<title><![CDATA[Sony unveils industry-first full HD videoconferencing solution]]></title>
<description><![CDATA[20 May, 2008 - Videoconferencing capabilities have reached a new, much clearer milestone with the introduction of the industry's first 1080i HD video conferencing system; the Sony PCS-XG80, launched at CeBIT Australia today.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4126&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/05/2008]]></date>
</item>
<item>
<title><![CDATA[Sony unveils industry-first full HD videoconferencing solution]]></title>
<description><![CDATA[20 May, 2008 - Videoconferencing capabilities have reached a new, much clearer milestone with the introduction of the industry's first 1080i HD video conferencing system; the Sony PCS-XG80, launched at CeBIT Australia today.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4156&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony launches first full HD projector for large venues]]></title>
<description><![CDATA[20 May, 2008 - Sony today unveiled its first full High Definition (HD) 3LCD projector designed specifically for large venues at CeBIT Australia; held at the Sydney Exhibition & Convention Centre from 20-22 May.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4154&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony enters megapixel market with new IP-based security cameras]]></title>
<description><![CDATA[20 May, 2008 - Sony introduced powerful new additions to its IPELA network camera line-up, including the first megapixel fixed-type camera, the SNC-CM120 Megapixel Network Camera.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4152&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
</item>
<item>
<title><![CDATA[Axis, Bosch and Sony cooperate to standardise the interface of network video products]]></title>
<description><![CDATA[19 May, 2008 - This new standard will offer increased flexibility to integrators and users of network video equipment]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4125&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[18/07/2008]]></date>
</item>
<item>
<title><![CDATA[Axis, Bosch and Sony standardise interface of network video products]]></title>
<description><![CDATA[19 May, 2008 - Axis Communications, Bosch Security Systems and Sony Corporation announce that they will be cooperating to create an open forum aimed at developing a standard for the interface of network video products.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4151&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
</item>
<item>
<title><![CDATA[Sony launches the world's most compact Full HD camcorder]]></title>
<description><![CDATA[16 May, 2008 - The slim new Handycam HDR-TG1 merges form with function, incorporating a lightweight and robust pure titanium chassis with scratch-resistant premium hard coating]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4103&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[16/05/2008]]></date>
</item>
<item>
<title><![CDATA[Sony showcases HD Workflow at HOSPIMedica]]></title>
<description><![CDATA[13 May, 2008 - Stand Number 330]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4102&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[15/05/2008]]></date>
</item>
<item>
<title><![CDATA[Sony sends heads spinning with new Walkman Video MP3 Players]]></title>
<description><![CDATA[14 May, 2008 - Sony Australia introduces its new additions to the funky Walkman family. The new, lightweight NWZ-A720 models are available in 4GB, 8GB and 16GB versions and can store up to an impressive 62 hours of video or 3800 songs.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4160&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/07/2008]]></date>
</item>
<item>
<title><![CDATA[Make the most of your music with Sony's new tech-focused audio range]]></title>
<description><![CDATA[14 May, 2008 - Sony continues its commitment to connectivity and compatibility with the latest release of audio systems. With powerful sound and sleek designs, the latest models now feature key technologies that allow you to store, share and enjoy more music.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4158&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[21/07/2008]]></date>
</item>
<item>
<title><![CDATA[Road show dates announced for Sony HDNA 08]]></title>
<description><![CDATA[2 May, 2008 - Sony Australia's Broadcast and Production division have announced that they will be touring the Nation with a road show.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4099&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
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<title><![CDATA[Largest HD outside broadcast van in Southern Hemisphere developed by zer01zer0 and Sony]]></title>
<description><![CDATA[30 April, 2008 - zer01zer0 has commissioned Sony Australia to build two high definition outside broadcast vehicles to keep up with the growing demand for coverage of sport, music and special events in HD.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4097&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
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<title><![CDATA[Seven Network Australia deploys XDCAM for tapeless production]]></title>
<description><![CDATA[30 April, 2008 - Sony has expanded its business in the Australian broadcasting industry with the signing of a new contract with the Seven Network.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4096&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
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<title><![CDATA[Sony brightens its micro-portable LCD business projector range with the launch of the competitively-priced E-series]]></title>
<description><![CDATA[19 March, 2008 - Sony Australia has announced four new micro-portable business projectors to expand its line of video projection systems, starting from just $999.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4085&categoryId=21613&ref=rssfeed]]></link>
<date><![CDATA[16/05/2008]]></date>
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<title><![CDATA[Sony unites photographers online]]></title>
<description><![CDATA[20 March, 2008 - Sony Australia is set to inspire professional, aspiring professional and hobbyists photographers with the creation of a new online resource launched.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4084&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[15/05/2008]]></date>
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<title><![CDATA[Sony ranked #1 consumer electronics website for 2007]]></title>
<description><![CDATA[11 March, 2008 - Sony Australia today announced that the electronics company's website, www.sony.com.au, was named as the number one website in the consumer electronics industry for 2007.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4078&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[15/05/2008]]></date>
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<title><![CDATA[New file transfer capabilities added to Sony's SRW-5800 HDCAM SR deck]]></title>
<description><![CDATA[6 March, 2008 - Sony is adding new file transfer capabilities to its SRW-5800 videotape recorder with the HKSR-5804 option board.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4074&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[06/03/2008]]></date>
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<title><![CDATA[LUMA LCD professional monitor line expands]]></title>
<description><![CDATA[6 March, 2008 - Adding to Sony's growing family of LUMA(R) professional LCD monitors are two new models, a 17 and 42-inch display]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4073&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[24/07/2008]]></date>
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<title><![CDATA[Next generation of LCD master monitoring technology unveiled]]></title>
<description><![CDATA[6 March, 2008 - Sony is again expanding its BVM-L Series of LCD master monitors with the new BVM-L420, a 42-inch display.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4072&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[06/03/2008]]></date>
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<title><![CDATA[Sony adds 4:2:2 50 Mbps capabilities to XDCAM HD Professional Disc system]]></title>
<description><![CDATA[6 March, 2008 - Sony's expanding family of XDCAM(R) HD Professional Disc(TM) systems, now offers camcorders with new benefits of 50 Mbps 4:2:2 optical disc recording]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4069&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[06/03/2008]]></date>
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<title><![CDATA[F35 expands Sony's high end digital cinematography systems]]></title>
<description><![CDATA[6 March, 2008 - Sony is introducing the F35 Digital Cinematography camera system, which features a 35mm CCD image sensor, 10-bit, 4:4:4 recording and a professional lens (PL) mount.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4042&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[07/03/2008]]></date>
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<title><![CDATA[Greater demand for zerO1zerO since switching to Sony MVS-8000G]]></title>
<description><![CDATA[24 January, 2008 - Sydney based outside broadcast facilities provider, zerO1zerO has recently upgraded their 'D1' (Digital One) OB truck.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4059&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[30/01/2008]]></date>
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<title><![CDATA[Blu-ray commands over 95% of the Australian high definition market]]></title>
<description><![CDATA[New Australian report released to track next generation HD format sales]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4050&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[06/12/2007]]></date>
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<title><![CDATA[Blu-ray is the clear choice for Australia's high definition rental market]]></title>
<description><![CDATA[4 December, 2007 - As Blu-ray hardware enters Australian homes, Sony companies are collaborating with the country's two leading movie rental chains to educate consumers on the high definition home entertainment format.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4049&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[04/12/2007]]></date>
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<title><![CDATA[Increasing versatility amongst Sony's professional HDV product range]]></title>
<description><![CDATA[29 November, 2007 - During this years' InterBee, Sony announced two new HDV camcorders, that are set to be released in Australia, early next year.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4048&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[04/12/2007]]></date>
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<title><![CDATA[Sony announces new BRAVIA LCD TV pricing and predicts a Full HD Christmas]]></title>
<description><![CDATA[Strong consumer preference for LCD and new HD channels set to continue to drive sales]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4039&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[08/11/2007]]></date>
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<title><![CDATA[Sony produces shotgun microphone for stereo production]]></title>
<description><![CDATA[1 November, 2007 - Targeting video field production that requires stereo sound, Sony Australia has introduced the ECM680S - a lightweight switchable shotgun microphone that provides both stereo and monaural operation in a single device.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4037&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[06/11/2007]]></date>
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<title><![CDATA[Sony's new high definition Handycam commercial debuts]]></title>
<description><![CDATA[As part of a new integrated marketing campaign for its high definition Hard Disk Drive Handycam camcorders, Sony has debuted its latest television commercial, where a family attempts to recreate their son's first bath.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4035&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[23/10/2007]]></date>
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<title><![CDATA[Music fans rejoice: Sony Australia and BigPond team up for new Walkman Video MP3 player]]></title>
<description><![CDATA[16 October, 2007 - Digital download popularity to increase with new "drag and drop" Walkman S-series]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4034&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[26/10/2007]]></date>
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<title><![CDATA[Sony hops to it with latest Colour campaign for BRAVIA LCD TV range]]></title>
<description><![CDATA[10 October, 2007 -  Ground-breaking campaign and new aspire promotion set to drive Christmas sales]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4031&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[11/10/2007]]></date>
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<title><![CDATA[Australian high definition adoption doubles in a year]]></title>
<description><![CDATA[27 September, 2007 - Demand for both HD content and hardware in Australia continues to dramatically increase]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4028&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[03/10/2007]]></date>
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<title><![CDATA[XDCAM EX; exceptional functionality and unprecedented features, set to revolutionise the handheld HD market]]></title>
<description><![CDATA[27 September, 2007 - Today, Sony Australia is holding the launch of the revolutionary XDCAM EX&#153; camcorder in Sydney. This event is set to tantalise the market and will be the first in a rollout of events being held nationwide.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4026&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[02/10/2007]]></date>
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<title><![CDATA[Sony Announces New SxS PRO Memory Card for Professional Camcorders]]></title>
<description><![CDATA[September, 2007 - Sony Australia today announced the new memory card, SxS PRO&#153; (SBP-8 (8GB) and SBP-16 (16GB)) for professional camcorders]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4025&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[02/10/2007]]></date>
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<title><![CDATA[The Unbeatable BRAVIA - Sony reveals new Motionflow campaign]]></title>
<description><![CDATA[3 September, 2007 - If your TV can handle fast moving sport, then your TV can handle anything! This is the premise of Sony's new campaign for its proprietary Motionflow technology, which puts 100Hz capability into a number of new BRAVIA LCD TVs]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4016&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[10/09/2007]]></date>
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<title><![CDATA[Defining tomorrow: Be part of it with Sony at IBC 2007]]></title>
<description><![CDATA[28 August, 2007 - Sony endeavors to provide IBC 07' goers a unique and future driven experience of its' expansive range of innovative HD products and solutions]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4010&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[27/08/2007]]></date>
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<title><![CDATA[Sony delivers new entry-level HDV shoulder mount camera]]></title>
<description><![CDATA[27 August, 2007 - Sony is expanding its professional HDV line-up with an entry level shoulder-mount camera, offering integrated HDV and DV formats - the HVR-HD1000P.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4009&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[27/08/2007]]></date>
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<title><![CDATA[Sony Australia bolsters DSLR division with new recruit]]></title>
<description><![CDATA[24 August, 2007 - Sony Australia today announced the appointment of John Wallace to the newly created position of Business Development Manager for its digital SLR camera division.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4008&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[28/08/2007]]></date>
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<title><![CDATA[Sony's amazing 4K digital cinema projector, on display at the Australian International Movie Convention]]></title>
<description><![CDATA[7 August, 2007 - Sony will be exhibiting at this years' Annual Australian International Movie Convention, which will be held on Sunday 12th to Thursday 16th August, on Queensland's Gold Coast.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4003&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[07/08/2007]]></date>
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<title><![CDATA[XDCAM HD expands workflow capabilities with new product line-up]]></title>
<description><![CDATA[17 July, 2007 - Sony's expanding family of XDCAM HD Professional Disc system now includes new models that strengthen the benefits of an optical disc workflow.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3982&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[07/08/2007]]></date>
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<title><![CDATA[XDCAM evolution with tapeless acquisition technology, unveils at SMPTE]]></title>
<description><![CDATA[17 July, 2007 - Sony will unveil its' newest line up of XDCAM tapeless acquisition technology at this years' SMPTE.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3981&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[12/09/2007]]></date>
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<title><![CDATA[Sony announces its' new mono/stereo shotgun marvel, the ECM-680S]]></title>
<description><![CDATA[17 July, 2007 - Sony is showcasing its' new switchable shotgun microphone, capable of stereo and monaural operation at this years' SMPTE.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3979&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[07/08/2007]]></date>
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<title><![CDATA[Experience "HD For All - Real Solutions Right Now", at Sony's SMPTE Stand]]></title>
<description><![CDATA[17 July, 2007 - SMPTE opens its' doors today and Sony Australia will be displaying the latest cutting edge technologies for all budgets and facets of HD production.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3956&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[17/07/2007]]></date>
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<title><![CDATA[Sony promotes Hargreaves to General Manager of Consumer AV-IT Sales]]></title>
<description><![CDATA[2 July, 2007 - Sony Australia today announced the promotion of David Hargreaves to General Manager, Consumer AV-IT Sales.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3975&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony's New LCD Technology Redefines Professional Master Monitoring]]></title>
<description><![CDATA[Sydney - 1 June, 2007 Sony Australia is announcing the introduction of a new generation of professional master monitoring technologies. The first model in the series to be released is the BVM-L230 LCD video reference monitor.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3953&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[07/08/2007]]></date>
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<title><![CDATA[Sony's PCM-D1 Recorder delivers state-of-the-art performance with panache]]></title>
<description><![CDATA[Sydney - 24 May, 2007 Sony's new PCM-D1 portable recorder represents a significant advance in high-quality mobile recording. Designed to produce digital stereo recordings that are completely faithful to the original audio source, the PCM-D1 is capable of re-creating even the most subtle performance nuances.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3952&categoryId=34580&ref=rssfeed]]></link>
<date><![CDATA[07/08/2007]]></date>
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<title><![CDATA[Sony Partners with FFA to boost Australian Football]]></title>
<description><![CDATA[21 May, 2007 - Sony Australia and Football Federation Australia today announced that Sony has become an official supplier of the FFA and its national teams.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3948&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[FASHIONASSASSIN gets caught on camera]]></title>
<description><![CDATA[20 April, 2007 - Cyber-shot captures all the action at Rosemount Australian Fashion Week 2007]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3934&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony and Saatchi & Saatchi start with a 'Kiss']]></title>
<description><![CDATA[4 April, 2007 - High definition Handycam campaign reaches out to Australian families]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3927&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[High definition rides high as the year of HD begins]]></title>
<description><![CDATA[19 March, 2007 - 1080 on top as consumers opt for the Full HD experience]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3920&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Carl Rose announced as new Managing Director for Sony Australia]]></title>
<description><![CDATA[26 February 2007 - Sony Deputy Managing Director takes the reigns from Shusuke Oshima]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3898&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Adoption of HD technology raises the bar for Sony Tropfest 2007]]></title>
<description><![CDATA[12 February, 2007 - Entrants choose superior clarity and detail to gain an edge over competitors]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3912&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[High definition takes hold in Australian homes]]></title>
<description><![CDATA[13 December, 2006 - Consumers vote for HD with their wallets]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3906&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony photography exhibition captures Australian imagination]]></title>
<description><![CDATA[30 November 2006 - Real Photography collection celebrates life as art]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3908&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony unveils virtual 'film school' video podcast]]></title>
<description><![CDATA[30 November, 2006 - Experience Roughcut online - download and stream session info to boost film skills]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3911&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Paint the town any colour you want with Sony]]></title>
<description><![CDATA[17 October, 2006 - Integrated marketing campaign supports BRAVIA LCD TV line-up delivering Full-On colour craziness]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3866&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony unveils vision for the "BRAVIA" generation]]></title>
<description><![CDATA[19 September, 2005 - Superior quality, colour and sound marks the future for television display in Australia]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3680&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Australia has voted... Sony is the most trusted consumer electronics brand]]></title>
<description><![CDATA[29th May 2006 - Reader's Digest poll has ranked Sony in the top ten most trusted brands]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3819&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony enters Digital Single Lens Reflex]]></title>
<description><![CDATA[24 April, 2006 - Sony Corporation has announced a new brand for its move into the digital Single Lens Reflex (SLR) camera market.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3806&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony Australia takes out industry prize with refined eCommerce destination]]></title>
<description><![CDATA[14 March, 2006 - AIMIA acknowledges strengths of Sony's online offering for consumers]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3785&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
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<title><![CDATA[Carl Rose lands as Sony Australia's Deputy Managing Director]]></title>
<description><![CDATA[6 March, 2006 -  Ex-Sony UK Marketing Director brings his vision down under to newly created position]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3773&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
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<title><![CDATA[Technology already the winner of Sony Tropfest 2006]]></title>
<description><![CDATA[15 February, 2006 - Entrants explore new filmmaking formats as festival nears]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3749&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
<item>
<title><![CDATA[Don't fake it: Sony warns against counterfeit batteries]]></title>
<description><![CDATA[30 January, 2006 - Quality and safety at risk without assurance of authenticity]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3744&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
<item>
<title><![CDATA[Tim Rich brings a wealth of experience to new Sony communications role]]></title>
<description><![CDATA[12 August, 2005 - Sony Australia announced the appointment of Tim Rich as Corporate Marketing Communications Manager.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3627&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Konica Minolta and Sony Agree to Jointly Develop Digital SLR Cameras]]></title>
<description><![CDATA[July 19, 2005 - Konica Minolta Photo Imaging, Inc. and Sony Corporation have reached an agreement to jointly develop digital Single Lens Reflex (SLR) cameras.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3608&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
<item>
<title><![CDATA[Sony builds a virtual classroom for Australian consumer electronic retailers]]></title>
<description><![CDATA[20 April, 2005 - Sony Australia has launched its e-Learning platform, designed to educate and inform dealers and retailers about Sony products and key technologies.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3602&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
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<title><![CDATA[Sony introduces 'Getting Connected' as product tutor and value-add]]></title>
<description><![CDATA[5 April, 2005 - Sony Australia today comes to the rescue of confused consumers with the launch of 'Getting Connected', a helpful DVD which explains simply and visually how to set up, understand and get the most out of Sony products.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3603&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
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<title><![CDATA[Sony brings benchmark video/audio quality to IP communication and monitoring]]></title>
<description><![CDATA[March 23, 2005 - Sony Australia today announced a new range of Internet Protocol (IP)-based videoconferencing and security products, offering benchmark high definition video and superb audio performance. The new range has been introduced under a new Sony sub-brand called 'IPELA'.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3529&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
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<title><![CDATA[Sony standardizes video conferencing products to work seamlessly with Cisco IP Communications]]></title>
<description><![CDATA[March 23, 2005 - Tight Integration with Cisco CallManager Makes a Video Call as Simple as Placing a Phone Call]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3528&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
</item>
<item>
<title><![CDATA[Sony Australia introduces new Managing Director to continue development of local growth and collaboration]]></title>
<description><![CDATA[21 March 2005 - Sony Australia today announced that Mr Toshikazu Mashima is moving on from his position of Sony Australia Managing Director to take up a role at Sony Korea.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3604&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Nichia and Sony Co-Develop New Dual Wavelength Laser Coupler Device Compatible with Red and Blue-Violet Lasers]]></title>
<description><![CDATA[November 16, 2004 - New Single Integrated Device Offers Smaller Size and Greater Reliability to Conventional Systems.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=3464&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony Corporation at a Glance]]></title>
<description><![CDATA[30 December, 1998 - Sony Structure<br>Sony Corporation at a Glance<br>
Video Equipment<br>Audio Equipment<br>Television<br>Other products<br><br>Music Group<br>Pictures Group]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=2930&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[12/07/2007]]></date>
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<title><![CDATA[Sony, Collette Dinnigan and Gary Heery Creation Blossoms]]></title>
<description><![CDATA[27 January, 2009 - Fashion icon Collette Dinnigan, renowned photographic artist, Gary Heery and electronics company Sony have strengthened the thread in a three-way collaboration of tech-fused fashion with the Sony Midnight Magnolia gown forming a part of Collette Dinnigan's Spring/Summer 09 collection.]]></description>
<link><![CDATA[http://www.sony.com.au/articles/article.jsp?articleId=4213&categoryId=21611&ref=rssfeed]]></link>
<date><![CDATA[11/02/2009]]></date>
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