Consumer Products Press Releases

05 March 2015
Spoiled for choice: Sony α E-mount family grows with four brand-new full- frame lenses plus two full-frame converters

Spoiled for choice: Sony α E-mount family grows with four brand-new full- frame lenses plus two full-frame converters

 Zeiss Distagon T* FE 35mm F1.4 ZA (SEL35F14Z) full-frame wide-angle lens
 FE 90mm F2.8 Macro G OSS (SEL90M28G) full-frame mid-telephoto Macro G lens
 FE 24-240mm F3.5-6.3 OSS (SEL24240) full-frame zoom 10x lens
 FE 28mm F2 (SEL28F20) full-frame wide-angle prime lens
 SEL057FEC Fisheye Converter and SEL075UWC Ultra-wide Converter for the SEL28F20
 VCL-ECU2/VCL-ECF2 Ultra-wide and Fisheye Converters (APS-C)

Sydney, 4 March 2015 – Serious photographers now have the opportunity to explore even more creative possibilities with four brand-new full-frame α E-mount lenses for Sony’s acclaimed family of mirrorless interchangeable lens cameras.
From soulful portraits, dramatic landscapes and exquisite macro shots to fast-moving action, travel and everyday shooting – the expanded E-mount range has every situation covered. The quartet of premium lenses is joined by a further four lens converters – two of them full-frame – making it easier to capture dramatic ultra-wide or fisheye perspectives.


Zeiss Distagon T* FE 35mm F1.4 ZA (SEL35F14Z) full-frame wide-angle lens
Legendary ZEISS optical performance is showcased in this full-frame wide-angle prime that’s a superior choice for uncompromising professionals and enthusiasts wanting to craft portraits, day-to-day snapshots and night scenes.
Offering a minimum focusing distance of just 0.3m, the SEL35F14Z is also the first E-mount lens to provide a bright F1.4 aperture constructed with 9 blades: ideal for low-light conditions and super smooth bokeh (quality of the out-of-focus areas).
Stunning corner-to-corner sharpness – even at maximum aperture – is assured by an advanced optical design that features aspherical elements including one Sony AA (Advanced Aspherical) element. Peerless optical performance is further assured by the ZEISS T* coating that suppresses flare and ghosting for natural colour reproduction and excellent contrast.
Whether you’re shooting movies or stills, the Direct Drive SSM (DDSSM) system enables fast and whisper-quiet precision focusing. A dedicated aperture ring can be set for smooth, continuous operation – ideal for movie-makers – or with click-stops to provide tactile feedback when shooting stills. The dust and moisture resistant design ensures reliable operation when shooting outdoors.


FE 90mm F2.8 Macro G OSS (SEL90M28G) full-frame mid-telephoto Macro G lens
Tailor-made for the macro or still-life photographer, the SEL90M28G delivers an impressive blend of clarity and exceptionally smooth bokeh – thanks to careful control of spherical aberration – that’s a signature of every G Lens. The E-mount line-up’s first mid-telephoto macro also features built in Optical SteadyShot (OSS) image stabilisation, allowing pin-sharp images at up to 1:1 magnification even when shooting handheld, making it a perfect lens for both macro and portrait photography.
The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two ‘floating’ focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography.
The lens uses an internal focusing mechanism that ensures no protrusions – a big plus when you’re just centimetres from your subject during macro shooting. There’s also a focus hold button and sliding focus ring that instantly switches between manual and auto focus. Resistance to dust and moisture helps ensure dependable performance when you’re shooting detail-packed close-ups of insects and wildlife.


FE 24-240mm F3.5-6.3 OSS (SEL24240) full-frame zoom 10x lens
The SEL24240 covers a whole range from wide-angle to telephoto and gives you the ability to cover a wide range of photography genres from landscapes and everyday portraits to sports and action scenes. Its huge 24-240mm focal length range (10x optical zoom) makes this full-frame tele-zoom an ideal travel partner.
The advanced design includes five aspherical elements and one ED (Extra-low Dispersion) glass element, contributing to excellent optical performance in a compact, easy-to-handle body. Serious photographers’ needs are catered for with an advanced linear motor that drives the focusing mechanism for quick, smooth response throughout the generous zoom range.
Built-in Optical SteadyShot (OSS) image stabilisation is a welcome addition for handheld telephoto shots and low-light scenes at longer shutter speeds. Like every new FE (Full-frame E-mount) lens, the SEL24240 features a dust and moisture resistant design.

SEL28F20 Ultra-wide Converter SEL075UWC Fisheye Converter SEL057FEC

FE 28mm F2 (SEL28F20) full-frame wide-angle prime lens
An ideal second lens to supplement every photographer’s basic lens kit, this full-frame 28mm wide-angle prime features a bright F2.0 maximum aperture that’s ideal for handheld shooting in low light.
Lightweight, compact and designed to resist dust and moisture, the lens makes a beautifully-proportioned match for Sony’s acclaimed α7 series full-frame camera bodies, with a high-grade aluminium finish adding instant visual appeal.
The SEL28F20 features a 9-blade circular aperture for smoother bokeh, three aspherical lens elements – including one AA (Advanced Aspherical) element – and two ED (Extra-low Dispersion) glass elements for excellent edge-to-edge sharpness. All lens surfaces are multi-coated to suppress flare and ghosting.
The internal focusing mechanism is driven by an advanced linear actuator for whisper-quiet AF, ensuring no lens protrusion when focusing.
For even wider perspectives, the optional SEL075UWC Ultra-wide Converter and SEL057FEC Fisheye Converter respectively increase the viewing angle to 21mm or 16mm fisheye with full 180° coverage. The maximum aperture of each converter is F2.8 and F3.5 respectively when mounted on the SEL28F20. In a first for α lens converters, corresponding EXIF data is generated with either converter attached to the lens.


VCL-ECU2 Ultra-wide and VCL-ECF2 Fisheye APS-C Converters
There’s no need to compromise optical performance when exploring extreme wide-angle and fisheye perspective effects.
The VCL-ECU2 adapter is compatible with the SEL16F28 16mm F2.8 and SEL20F28 20mm F2.8 wide-angle (APS-C) lenses, boosting ultra-wide-angle performance to 12mm (with SEL16F28) or 16 mm (SEL20F28). The VCL-ECF2 Fisheye Converter creates exaggerated perspective effect, with a full 180 degree field of view for the SEL16F28, and 133 degrees for the SEL20F28. Each converter sports a smart new black finish.

Software updates for E-mount lenses
Available now, a new software update enhances lens functionality for selected current E-mount lens models. There will also be a software update for these newly-announced FE lens models in early March 2015. Details will be available at

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