Consumer Products Press Releases

14 April 2015
Travel light and take great selfies with new high performance, high-zoom compact cameras from Sony

Cyber-shot HX90/HX90V Cyber-shot WX500


  • Cyber-shot HX90V and Cyber-shot WX500 both offer a ZEISS Vario-Sonnar T* lens with 30x zoom; 18.2 effective megapixels Exmor R sensor; BIONZ X processor; Full HD video; Fast Intelligent AF; Optical SteadyShot with 5-axis stabilisation[i] and 180-degree tilt LCD for perfect framing of selfies
  • Cyber-shot HX90V[ii] also features an OLED Tru-Finder and Control Ring[iii] for professional style control and results

Sydney, 14 April 2015 – Carry less, shoot more. Two new travel and selfie-friendly cameras from Sony put fabulous holiday photo opportunities in closer reach this winter. The world’s most compact cameras in their class[iv], the Cyber-shot DSC-HX90V and DSC-WX500, are big on sheer picture quality plus plenty of easy-to-use pro-style functions.

Despite sharing a raft of technologies that deliver amazing picture quality, the two cameras offer distinct choices for photographers looking for a compact high-zoom camera. Both are built around extremely high quality optics with a ZEISS Vario-Sonnar T* 30x zoom lens and benefit from the power of an Exmor R CMOS sensor with 18.2 megapixels and BIONZ X processor. Separately, for the photographers who prefer to frame their shots more traditionally, the HX90V features a pop-up OLED Tru-Finder and a Control Ring that can be assigned to functions such as manual focusing or step zoom. The feeling of control when using the HX90V is further enhanced by a new ergonomic grip that guarantees comfortable handling in any situation.

For photographers who prefer to add perfectly-framed selfies to their repertoire, both the HX90V and WX500 have a 180-degree tilt LCD screen that allows easy retouching with Beauty Effect and “My Best Portrait” on PlayMemories Camera Apps™, so you can see exactly how you will appear in your shots.

Despite their pocket-sized dimensions, both the HX90V and WX500 benefit from 5-axis image stabilisation which keeps pictures blur-free even when exploring the outer limits of the camera’s zoom range whilst shooting movies. 

ZEISS Vario-Sonnar T* Lens with 30x Optical Zoom / 60x Clear Image Zoom
Packing a huge 30x optical zoom range into the tiny camera bodies, the high-quality ZEISS Vario-Sonnar T* lens pulls friends and family, wildlife and distant scenes closer. The advanced design ensures impressively sharp, low-distortion images, even at high-zoom settings where budget optics struggle to main clarity and definition. Want to go larger still? Clear Image Zoom boosts magnification to a gargantuan 60x with Optical SteadyShot and 5-axis image stabilisation, keeping handheld camera wobbles in check for crisper handheld Full HD videos.

Exmor R CMOS Sensor with 18.2 Effective Megapixels and BIONZ X Processor
The subtlest details in any scene – even moonlit beaches and café interiors – are captured effortlessly by the back-illuminated Exmor R CMOS image sensor with 18.2 effective megapixels. Sony’s advanced BIONZ X image processor ensures stills and Full HD movies with incredible colours, richness, and realism.

OLED Tru-Finder Precision Electronic Viewfinder
Available only on the HX90V, framing shots on sunny days is a pleasure with the OLED Tru-Finder that pops up when needed. Images are bright, crisp and clear, with high contrast and vivid colours.

High-resolution 180 degrees tilt LCD and Beauty Effects for awesome Selfies
Top-notch selfies are a breeze with the 3.0-type LCD that tilts up to 180 degrees for comfortably-framed arms’ length portraits. The high-resolution (921k dots) monitor is also handy for composing and retouching shots with the camera’s built-in Photo Creativity and Beauty Effect functions.

Fast Intelligent Autofocus
The Fast Intelligent AF system on the new models has been inherited from Sony’s award-winning α7 series of cameras. An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make autofocus even faster for capturing fleeting moments with ease.

Serious snappers will also appreciate extensive control modes, Memory Recall and a Control Ring that can be assigned to functions like manual focusing or step zoom.

Better-looking movies are assured by Full HD 60p/50p[v] recording using the XAVC S[vi] format at 50Mbps. Rest assured that there’ll be no on-screen noise and artefacts, even when you are capturing fast-moving kids, pets or jet-skis. P/A/S/M modes give extra creative control over your video footage, while Intelligent Active Mode with 5-axis image stabilisation steadies image wobbles when you are following moving subjects.

There’s a built-in flash for low-light shooting, as well as Wi-Fi with NFC for one-touch wireless sharing of photos and movies on your phone or tablet. In addition, both the HX90V and WX500 are equipped with the high performance NP-BX1 battery that allows up to 400 photos to be taken on a single charge.

Cyber-shot HX90V with GPS
The Cyber-shot HX90V adds GPS that automatically tags your shots and clips with location information to enjoy on a map using PlayMemories Home.

LCJ-HWA body case
Available in black, the optional LCJ-HWA body case with lens jacket and shoulder strap features a quality leather-style finish to protect either camera while offering a sure, stable grip. The smart design allows easy access while you’re out and about – shoot, adjust LCD angle or connect the USB multi terminal without removing the camera from its case.

Pricing and availability
The new Cyber-shot HX90V and WX500 high-zoom compact travel cameras from Sony will be available in Australia from June 2015 for SRP $599 and SRP $479 respectively. The LCJ-HWA body case is available for SRP $69.

[i] In combination with electronic image stabilisation

[ii] HX90V has integrated GPS, this being the only difference between the HX90 and HX90V

[iii] HX90 / HX90V only

[iv] DSC-HX90: Among compact digital cameras with a built-in viewfinder and 30x or greater optical zoom lens, as of announcement date. DSC-WX500: Among compact digital cameras with 30x or greater optical zoom lens, as of announcement date. According to Sony survey.

[v] PAL and NTSC is switchable through the menu system

[vi] An SDXC memory card with a Class 10 or higher speed rating is required for XAVC S recording

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