Consumer Products Press Releases

04 May 2015
Australian BMX legend, Caroline Buchanan, teams up with Sony Australia as newest brand ambassador

BMX Legend Caroline Buchanan

Sydney, 29 April 2015 – Sony Australia is excited to announce that Australian BMX superstar, Caroline Buchanan, has joined the team as the tech giant’s newest brand ambassador. The ‘Queen of BMX’ will represent Sony’s premium electronics products, from its popular mirrorless cameras and headphones to the recently-launched 4K Action Cam.

Fresh off the back of an impressive win at the UCI BMX Supercross World Cup series opener in Manchester (for the second consecutive year), Buchanan is currently gearing up for the final round of the 2015 BMX Australia National Championships in Brisbane this week, before heading back on the road to compete in the next round of the World Cup series in the Netherlands. She has also set her sights on racing on behalf of Australia at the 2016 Olympics in Rio.

“The Sony sponsorship is the perfect fit for me as I’ve always been a big fan of the brand, and I really rely on products like the 4K Action Cam when I’m training, especially in the lead-up to big races,” said Buchanan. “I just attach it to my helmet and keep it recording while I’m practicing the course. Being able to analyse the course lines in such high quality with incredible video stability helps me look at it from a more critical perspective and workshop my race tactics from there.”

Buchanan lists the Sony A7R camera, the 4K Action Cam and the Extra Bass Headphones among her travel essentials when touring the world for competitions.

“Caroline is a formidable athlete and an incredible inspiration as a person and we’re delighted to have such a talented woman on board,” said Koichi Suziki, General Manager, Consumer Marketing at Sony Australia. “She’s an absolute champion at what she does, consistently delivering results and always striving to improve herself. We love that she’s passionate about our products, and uses our cameras and headphones in such demanding environments, which is testament to the quality and durability of those Sony products.”

Buchanan’s talents aren’t just limited to BMX racing. In addition to being an 11-time Australian BMX champion, Buchanan also represents Australia internationally in mountain biking, and manages the Buchanan Next Gen all-girls BMX team, which financially assists and mentors young women in the sport. She was also recognised as a finalist for the 2014 ACT Young Australian of the Year and was selected to represent ACT as the 2014 ACT Australia Day Ambassador

For more information on the partnership or Sony products, please contact the PR team at

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