Consumer Products Press Releases

10 June 2015
Run to the rhythm with the new Smart B-Trainer from Sony

Sydney, 4 June 2015 – Sony Australia today announces its new Smart B-Trainer (SSE-BTR1), an all-in-one training device and application to motivate your exercise regime with its range of features, such as intelligent music playback based on heart rate[1] monitoring, various training plans, and real time voice coaching[2].

Developed with the modern runner in mind, the Smart B-Trainer comes in a neckband-style housing, and is non-slip to provide you the freedom to run as you like. This sports companion integrates Sony’s audio advancements with the latest sensor and software technologies to provide a holistic exercise experience. It consists of the SSE-BTR1 headphone-integrated device that is packed with six types of sensors – heart rate, acceleration, GPS, compass, gyro and barometer – and measures as well as records 11 types of running logs – heart rate, calories burned, distance, time, speed, pace, cadence, steps, stride, running route and elevation.

Based on a preset user profile and heart rate goal, the Smart B-Trainer measures your heart rate and automatically selects music for efficient training. Music tempo analysis is carried out by Sony’s 12 Tone Analysis technology, which extracts a variety of metadata through signal and statistical processing to analyse music waveforms. When your heart rate is higher than your targeted speed, a song with slower tempo will be automatically selected to guide you to slow down, and vice versa when your heart rate is lower than the targeted speed. Additionally, you can also adjust the tempo of the song to match your mood at the time of running[3].

Smart B-Trainer for Running[4] is an app that enables you to manage running logs on your smartphone by looking back at graphs of past track records to give you a clearer picture of your training progress. After you finish a workout, you can transfer the running log to the app to view the results and easily look back on your track record through graphs and comparisons with past accumulated records, best records, and trends. With more detailed awareness of training progress, settings goals for a sense of accomplishment leads to more effective, sustainable training. It also provides a versatile selection of training plans, so you can choose one that fits your goals – be it to get in shape, build strength, or even to prepare for a marathon. After making your selection, send the plan to the Smart B-Trainer via Bluetooth to begin training immediately.

There are two sets of training plans to choose from – Basic and Premium. The Basic Plan offers a range of options, enabling you to manually set running goals for the day (time, distance, burned calories, pace, etc.), or select from theme-based trainings, such as ‘Fat burning training’ or ‘to Endurance training’.

The Premium Training Plan offers a selection of training plans for a variety of levels, from walking to full marathon. Designed by professional coaches and other experts[5], the content is arranged in such a way that you can experience professional coaching, all from just voice instructions from the device. 

Premium Training Plan in collaboration with MY ASICS[6]
The Smart B-Trainer can work in coordination with the MY ASICS Training Plan developed by ASICS. Training plans created in MY ASICS can be experienced in real-time on the Smart B-Trainer, and you can store and manage your running logs. Simply enter the necessary details in MY ASICS, such as your current level, sex, age and training frequency to set six different periods, including Speed Training Period and Full Run Period. You will then be able to see the training regime required to achieve your target.

After completing your workout, transfer your running log to the Smart B-Trainer for Running app to view results. Easily compare your current session with past records through graphs and comparisons, assess your progress, and aim higher.

The built-in memory of 16GB[7] stores up to approximately 3,900 songs[8], so you won’t have to worry about running out of music to listen to while exercising. The Smart B-Trainer has waterproof performance equivalent to IPX5/IPX8[9], so you can run without the worry of sudden rain showers. Additionally, it can be used as a Bluetooth headset to answer calls hands-free.

Pricing and availability
The Smart B-Trainer will be available in Australia for SRP $349 from June 2015 onwards. For more information on the Smart B-Trainer, please visit Sony.com.au for product information. 

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About MY ASICS: MY ASICS is a highly effective running menu that can produce strong results even with little training. The training menu is based on sports science theory AT* and was developed to deliver more exact training results at the ASICS Institute of Sport Science based upon substantial research. The user inputs details such as current training level, gender, age, and training frequency, while the system produces a calendar outlining goals and training details (distance, speed) for different periods, including six periods, such as ‘Getting Faster’ phase and ‘Going Further’ phase. By using these functions to prepare for races and events, the user can determine the best training program to help produce targeted times.

*AT refers to the gradual range between aerobic exercise and anaerobic exercise. The body starts to store lactic acid while exercising beyond AT and is less able to continue exercising. 

About Sony: With a diverse portfolio of businesses across electronics, music, film, interactive games and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan, and a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital cameras, Handycam camcorders, α digital SLR cameras, Walkman MP3 players, as well as HD professional broadcast equipment. For more information on Sony Australia, visit www.sony.com.au.

Latest Sony News: To receive the latest Sony news, register for updates at sony.com.au/whatsnew.

Product Information: For further Sony product information or stockist details, readers can contact Sony Australia on 1300 720 071 or visit www.sony.com.au.

Images: Product images can be downloaded from the Sony Australia Flickr site http://www.flickr.com/photos/sonyaustralia/sets. For assistance, please contact the Sony team at Hausmann Communications at sony@hausmann.com.au.

Social Media: Stay up-to-date with Sony Australia competitions, events, product reviews and videos via Facebook - www.facebook.com/sonyaustralia and YouTube www.youtube.com/sonyaustralia.  

[1] Pulse measurement is the generally recommended method of determining your heart rate, which is a rough indicator of intensity of exercise. This device uses a built-in sensor to measure the pulse from your ear. Results of those measurements are used to monitor the amount of exercise done or for ‘heart rate training’. ‘Pulses’ here expresses ‘heart rate’ to make it easier for users to understand. Heart Rate Training is a type of training that uses the heart rate. You can see how hard you are exercising by looking at your heart rate during exercise. It is possible to achieve effective yet safe training results by managing and controlling the intensity of training based on your heart rate.

2 Music playback linked to heart rate and audio advice from professional coaches are supported in some exercise plans only.

3 Supported in the Basic Training Plan where you can set time and distance.
4 The Smart B-Trainer for Running app is available on Google Play and the App Store from June 2015. Display and features are slightly different for Android version and iOS versions. Only Android version app can be used without SSE-BTR1. An update for iOS version app is planned later in the year so that it can be used without the device.
5 Music playback linked to heart rate and audio advice from professional coaches are supported in some exercise menus only.
6 Collaboration with My ASICS is available for selected countries.
7 This is the total capacity available including space for maintaining and managing measurement data, music, and audio data.
8 When only music is transferred to the built-in memory (calculated as 1 song = 4 minutes, 128kbps).
9 JIS waterproof protection class IPX8 (protection class against water immersion) shows that according to Sony testing conditions, a swimming earpiece was attached and submerged in 2.0 meter deep water for 30 minutes without damaging the product. JIS waterproof protection class IPX5 (protection class against a stream of water) shows that in conditions where a nozzle with an inner diameter of 6.3 mm was used to spray water from an approximate distance of 3 meters at 12.5 l/minute for more than 3 minutes, the main unit functioned normally even when sprayed directly with water from all directions. Liquids covered under waterproof protection are fresh water, tap water, sweat, and pool water. When using underwater, Bluetooth and some measurement functions (heart rate, pressure, GPS, etc.) will not function properly.


[1] Pulse measurement is the generally recommended method of determining your heart rate, which is a rough indicator of intensity of exercise. This device uses a built-in sensor to measure the pulse from your ear. Results of those measurements are used to monitor the amount of exercise done or for ‘heart rate training’. ‘Pulses’ here expresses ‘heart rate’ to make it easier for users to understand. Heart Rate Training is a type of training that uses the heart rate. You can see how hard you are exercising by looking at your heart rate during exercise. It is possible to achieve effective yet safe training results by managing and controlling the intensity of training based on your heart rate.

[2] Music playback linked to heart rate and audio advice from professional coaches are supported in some exercise plans only.

[3] Supported in the Basic Training Plan where you can set time and distance.

[4] The Smart B-Trainer for Running app is available on Google Play and the App Store from June 2015. Display and features are slightly different for Android version and iOS versions. Only Android version app can be used without SSE-BTR1. An update for iOS version app is planned later in the year so that it can be used without the device.

[5] Music playback linked to heart rate and audio advice from professional coaches are supported in some exercise menus only.

[6] Collaboration with My ASICS is available for selected countries.

[7] This is the total capacity available including space for maintaining and managing measurement data, music, and audio data.

[8] When only music is transferred to the built-in memory (calculated as 1 song = 4 minutes, 128kbps).

[9] JIS waterproof protection class IPX8 (protection class against water immersion) shows that according to Sony testing conditions, a swimming earpiece was attached and submerged in 2.0 meter deep water for 30 minutes without damaging the product. JIS waterproof protection class IPX5 (protection class against a stream of water) shows that in conditions where a nozzle with an inner diameter of 6.3 mm was used to spray water from an approximate distance of 3 meters at 12.5 l/minute for more than 3 minutes, the main unit functioned normally even when sprayed directly with water from all directions. Liquids covered under waterproof protection are fresh water, tap water, sweat, and pool water. When using underwater, Bluetooth and some measurement functions (heart rate, pressure, GPS, etc.) will not function properly.

   
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