Consumer Products Press Releases

30 March 2016
Sony bolsters full-frame FE lens lineup with new 70-300mm high-resolution zoom and 50mm F1.8 prime lenses

New FE 70-300mm F4.5-5.6 G OSS telephoto zoom and 50mm F1.8 prime lenses extend shooting possibilitiesfor Sony Alpha range



Sydney, 30 March 2016 - Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced two new full-frame lenses for its E-mount camera system, the FE 70-300mm F4.5-5.6 G OSS telephoto zoom and 50mm F1.8 prime lens. 

The new FE 70-300mm F4.5-F5.6 G OSS zoom lens represents the first Sony α E-mount lens to reach a 300mm focal length, featuring high resolution and excellent overall optical performance throughout the entirety of its range.  The new 50mm F1.8 prime lens is extremely compact, lightweight and affordably priced, making it an ideal choice for those looking to explore the benefits of a large aperture prime lens at a reasonable cost. 

“We’re continuing to develop our E-mount lens lineup to offer modern photography enthusiasts more choice than ever,” said Vivek Handoo, Head of Digital Imaging at Sony ANZ.  “The new 70-300mm zoom and 50 F1.8mm prime lenses represent two of the most requested focal lengths by our customers, making them ideal for those looking to expand and enhance their Sony α kits.”

New FE 70-300mm F4.5-5.6 G OSS telephoto zoom lens
Sony’s longest reaching E-mount lens to date, the new FE 70-300mm F4.5-5.6 G OSS telephoto zoom lens (model SEL70300G), features a state-of-the-art optical design including four aspherical glass elements, two ED (Extra-low Dispersion) glass elements and Sony’s Nano AR coating, which all work together to effectively suppress spherical aberration, distortion, and chromatic aberration.  This ensures beautiful high-resolution results for both still and video shooting.

The new telephoto zoom lens also features class-leading close-up performance, with a minimum focusing distance of 0.9m and a maximum magnification of 0.31x, making it an ideal choice for tele-macro photography.  This outstanding close-up performance also factors into the lens’ excellent corner-to-corner sharpness.

The versatile zoom lens includes built-in Optical SteadyShot image stabilisation that helps to reduce camera shake, making it easier to capture clear images when shooting handheld.  Additionally, the new SEL70300G model has a linear actuator that allows it to achieve fast, smooth and quiet autofocus and is also dust and moisture resistant[i] to ensure reliable operation in harsh outdoor conditions.

New FE 50mm F1.8 prime lens
Weighing in at only 192g, the new lightweight FE 50mm F1.8 “normal” prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.

The lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery.   Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful bokeh in images that allow the subject to stand out against a smoothly defocused background.  For extended durability, the new prime lens is built with a solid metal mount.

Pricing and availability
Local pricing and availability of the new FE 70-300mm F4.5-5.6 G OSS telephoto zoom lens and FE 50mm F1.8 prime lens will be announced soon.

A variety of exclusive stories and exciting new content shot with the new lenses and other Sony α products can be found at www.alphauniverse.com , Sony’s new community site built to educate, inspire and showcase all fans and customers of the Sony α brand. 

 

[i] Although the design is dust and moisture resistant, absolute protection from dust and moisture is not guaranteed.

   
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