Teen dancer the face of Sony Extra Bass wireless speaker campaign
Sydney, 21 April 2016 – Macy Baez, a hip-hop dancer who was born profoundly deaf, is fronting a new project from Sony Australia New Zealand, released today. The collaboration with the young dancer features a hip-hop/electro track specifically designed for her, so she can literally feel the music, powered by Sony’s new Extra Bass SRS-XB3 wireless speaker.
Baez is able to experience sound with the aid of cochlear implants, but relies heavily on being able to feel music vibrations, particularly bass notes, in order to dance.
The 15-year-old from Illawarra, NSW, discovered her passion for dancing at a young age. Baez started dance lessons when she was eight, instinctively feeling the vibrations of the music to help her move to the beat.
With this in mind, Sony enlisted the skills of Josh Fountain from Level Two Music in New Zealand to compose a track specifically for Baez.
Strong bass notes throughout the track enable Baez to feel vibrations that have helped her to choreograph a 90-second dance to the beat.
Baez says having a music track created specifically for her is a huge thrill: “Dance is a language for me. I feel the beat speaks to me and I speak back through dance.”
Fountain comments, “I wanted to make a track that would kick you in the stomach and make you want to move, I wanted to strip layers away and concentrate on the bass frequencies that you physically feel.”
The track is enhanced through Sony’s new Extra Bass XB3 wireless speaker, which enables Baez to easily take her music with her and rehearse wherever she is. The Bluetooth wireless speaker range delivers deep, punchy bass with clear vocals and rich detailed sound.
Sony Australia New Zealand Head of Video and Sound, Abel Makhraz says, “It’s been exciting working with Macy and watching her choreograph a routine to a bass-heavy track specifically produced for her. She’s an amazingly talented dancer and being able to support her dance career is a great privilege for Sony. The track is played on Sony’s XB3 speaker which is designed for big bass reproduction – we hope it continues to inspire some sensational dance moves.”
Visit sony.com.au/extrabass to watch Macy’s video, learn more about the dancer that defies perception, and other behind the scenes content.