For more than 60 years, Sony products have been created in accordance with an ambitious set of performance and design ideals to provide the most enjoyable experience possible.
Read about the specific technical highlights of this model here:
Intelligent Auto Mode
Capture the perfect shot with ease with the Intelligent Auto (iAuto) mode. Automatically determining the optimised settings for different scenes, iAuto mode combines the innovative technologies of Intelligent Scene Recognition, Face Detection and Smile shutter to ensure that every shot is perfect, regardless of the shooting environment.
Let the camera detect between the different types of scenes, automatically selecting the optimum settings for each situation. With this mode, shooting in varied situation is a breeze.
10.1 Mega Pixels
Capture remarkably detailed images in amazing 10.1 Mega Pixels resolution that is ideal for printouts as large as A3-size. Whether you are zooming in on specific regions or printing high quality images, every pixel counts.
The BIONZ Image Processing Engine suppresses colour and luminance noise, giving you enhanced colour reproduction, rich tonal graduations and an amazing clarity of detail that captures the instant the way it was meant to be.
Carl Zeiss Vario-Tessar Lens
The world renowned Carl Zeiss Vario-Tessar lens is an exceptional optical solution that gives you the crisp imaging detail and vivid colour reproduction you have come to expect from an outstanding lens maker.
Clear Photo LCD Plus
Gasp at your best moments when you view them on the crystalline clarity of the Clear Photo LCD Plus Display. It features a special, multi-layered coating that reduces reflection and increases contrast, so pictures can be previewed and framed in superb detail, even under extra bright or dark lighting conditions.
10x Optical Zoom
This optical zoom effectively gives you a focal length of up to 380mm (35mm equivalent) - thus extending your camera's optical reach without having to compromise on your shooting position.
Sony's Double Anti-Blur combines two key technologies, High Sensitivity and Optical Steadyshot, to significantly reduce motion blurs and allow you to capture sharp images in any situation.
Easy Mode
A picture paints a thousand words, so easy-to-understand screen icons are used to help you control the settings of your Cyber-shot. But for even greater simplicity, switch to Easy Mode and the camera will do all the thinking for you, and can even display just the bare essentials like remaining shots and battery life.
Available on selected models
Full High Definition 1080
Photos are meant to be shared. Now, with Full HD 1080 output, it’s easier than ever to show off your holiday shots or create an entertaining slideshow of party photos. Using an optional cable, just plug your Cyber-shot into any High Definition TV for crystal clear, vivid images that everyone can enjoy together.
Not available on the DSCS730
