For more than 60 years, Sony products have been created in accordance with an ambitious set of performance and design ideals to provide the most enjoyable experience possible.
Read about the specific technical highlights of this model here:
Let the camera detect between the different types of scenes, automatically selecting the optimum settings for each situation. With this mode, shooting in varied situation is a breeze.
Double Anti-blur Technology
There’s nothing more disappointing than blurred photos. That’s why Sony offers not one, but two anti-blur technologies that work in tandem, counteracting your own movement and the movement of your subject. Optical SteadyShot helps stabilise your image against the slight movements you make, while high-sensitivity up to ISO3200 captures sharp, natural results even when your subject is moving. Together, they can produce your sharpest results yet.
Optical Steady shot is not featured on the S Series
The BIONZ Image Processing Engine suppresses colour and luminance noise, giving you enhanced colour reproduction, rich tonal graduations and an amazing clarity of detail that captures the instant the way it was meant to be.
Created to capture all your happy moments, Smile Shutter cleverly allows you to snap pictures only when the person is smiling.
Carl Zeiss Vario-Tessar Lens
The world renowned Carl Zeiss Vario-Tessar lens is an exceptional optical solution that gives you the crisp imaging detail and vivid colour reproduction you have come to expect from an outstanding lens maker.
Face Detection Technology
Whether you’re snapping a family group, or a face in a crowd, Face Detect technology helps capture sharp images with natural, rich skin tones. Face Detect works with BIONZ – the powerful image processor we developed for our high-end SLR cameras – to deliver precise auto-focusing and the correct exposure, on a single face or a group. It can even prioritise the faces of children*.
Not available on the DSCT70 and DSCT2
Clear Photo LCD Plus
Gasp at your best moments when you view them on the crystalline clarity of the Clear Photo LCD Plus Display. It features a special, multi-layered coating that reduces reflection and increases contrast, so pictures can be previewed and framed in superb detail, even under extra bright or dark lighting conditions.
15x Optical Zoom
Powerful 15x optical zoom lens lets you pick up fine detail from a distance. Unlike other digital cameras with limited zooming capabilities, you’ll be able to capture extremely distant subject with optical clarity.
Easy Mode
A picture paints a thousand words, so easy-to-understand screen icons are used to help you control the settings of your Cyber-shot. But for even greater simplicity, switch to Easy Mode and the camera will do all the thinking for you, and can even display just the bare essentials like remaining shots and battery life.
Available on selected models
Full High Definition 1080
Photos are meant to be shared. Now, with Full HD 1080 output, it’s easier than ever to show off your holiday shots or create an entertaining slideshow of party photos. Using an optional cable, just plug your Cyber-shot into any High Definition TV for crystal clear, vivid images that everyone can enjoy together.
Not available on the DSCS730
