For more than 60 years, Sony products have been created in accordance with an ambitious set of performance and design ideals to provide the most enjoyable experience possible.
Read about the specific technical highlights of this model here:
Intelligent Auto Mode
Capture the perfect shot with ease with the Intelligent Auto (iAuto) mode. Automatically determining the optimised settings for different scenes, iAuto mode combines the innovative technologies of Intelligent Scene Recognition, Face Detection and Smile shutter to ensure that every shot is perfect, regardless of the shooting environment.
Let the camera detect between the different types of scenes, automatically selecting the optimum settings for each situation. With this mode, shooting in varied situation is a breeze.
The BIONZ Image Processing Engine suppresses colour and luminance noise, giving you enhanced colour reproduction, rich tonal graduations and an amazing clarity of detail that captures the instant the way it was meant to be.
Clear Photo LCD Plus
Gasp at your best moments when you view them on the crystalline clarity of the Clear Photo LCD Plus Display. It features a special, multi-layered coating that reduces reflection and increases contrast, so pictures can be previewed and framed in superb detail, even under extra bright or dark lighting conditions.
Sony's Double Anti-Blur combines two key technologies, High Sensitivity and Optical Steadyshot, to significantly reduce motion blurs and allow you to capture sharp images in any situation.
Easy Mode
A picture paints a thousand words, so easy-to-understand screen icons are used to help you control the settings of your Cyber-shot. But for even greater simplicity, switch to Easy Mode and the camera will do all the thinking for you, and can even display just the bare essentials like remaining shots and battery life.
Available on selected models
Full High Definition 1080
Photos are meant to be shared. Now, with Full HD 1080 output, it’s easier than ever to show off your holiday shots or create an entertaining slideshow of party photos. Using an optional cable, just plug your Cyber-shot into any High Definition TV for crystal clear, vivid images that everyone can enjoy together.
Not available on the DSCS730
12.1 Mega Pixels
With 12.1 Mega Pixels, your picture offer amazing sharpness and clarity. Crop any part of an image that captured your imagination, its pin-sharp clarity will remain breathtaking. Should you require a larger print, the high resolution keeps quality impressively high.
High Definition Movie Recording
Now you can capture not only amazing pictures, but also brilliant videos. These movie files, which can be handled as easily as still images, can be viewed on a HDTV and are also perfect for sharing with friends by uploading to Internet sharing sites.
Smile Shutter
Designed to catch the most dazzling smiles from your subjects. This innovative feature captures all your happy moments by automatically taking pictures only when the person is smiling. You can even select adult or child priority and choose the smile detection sensitivity level to capture the desired smile.
With Intelligent Auto Mode on, Smile Shutter can now be used together with the Intelligent Scene Recognition technology. This means you can always capture beautiful smiles even in difficult conditions.
