Genuine Windows® software is published by Microsoft and licensed and supported by Microsoft or an authorized licensor. Genuine software helps protect you from the risks of counterfeit software, provides you with special benefits and the experience and support you expect. Learn more by visiting www.microsoft.com/genuine.
Sony are proud to have adopted the Government's voluntary energy-efficiency labelling scheme, which helps you understand and compare the energy consumption of our world-leading TVs.
Find out the consumption (based on average use) of this particular model by clicking on the Energy Rating label; and when comparing models, note that the more stars the label highlights, the more efficient the TV is.
The revolutionary BRAVIA Engine 3 uses a new high definition video processor that reproduces images with impressive depth, vibrant colours with true-to-life tones, and high-definition images with amazing clarity. With the BRAVIA Engine 3, you can now enjoy clear and vibrant images in finer detail from both SD and HD sources.
Live Colour™ can reproduce colours more vividly with an image processor that uses an algorithm specially developed by Sony. You can even adjust colour vividness for optimal image quality with four different options available. With Live Colour™, you’ll be able to experience the power of vivid colours and impressive pictures with finer colour tuning.