Genuine Windows® software is published by Microsoft and licensed and supported by Microsoft or an authorized licensor. Genuine software helps protect you from the risks of counterfeit software, provides you with special benefits and the experience and support you expect. Learn more by visiting www.microsoft.com/genuine.
Sony are proud to have adopted the Government's voluntary energy-efficiency labelling scheme, which helps you understand and compare the energy consumption of our world-leading TVs.
Find out the consumption (based on average use) of this particular model by clicking on the Energy Rating label; and when comparing models, note that the more stars the label highlights, the more efficient the TV is.
By using high frame rate LCDs with a “frame sequential display”, Sony makes it possible to watch Full HD 3D quality video on 3D compatible BRAVIA LCD TVs. This technology involves alternately transmitting images for the left eye and right eye to the screen.
When viewed through the “active shutter glasses”, the two separate images on the shutter glasses are synchronized with the onscreen image with their Full HD quality intact, and precisely transmitted to the viewer’s eyes. The high-quality super-fine Full HD 3D images deliver unprecedented reality and presence.
Enjoy convenient internet connections on Wireless LAN Ready models* and access an endless world of entertainment. This features enables you to use the BRAVIA Internet TV & BRAVIA Internet Widgets** without any additional wires and lets you experience true freedom from cumbersome and messy cables.
Powered by an image processor using an algorithm specially developed by Sony, Live Colour™ is able to reproduce incredibly vivid colours on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Colour™!
Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest colour, everything appears clearer and more lifelike for a truly immersive experience.
Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy
quality images than ever before!
In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.
Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).
Because we watch television shows under varying lighting conditions throughout the day – whether daylight or fluorescent lamps – images may sometimes appear washed out or too bright.
Ambient Sensor compensates for this by reading the brightness and colour temperature of the BRAVIA’s surroundings and adjusting the image accordingly so you’ll always get the best picture possible all the time, at any time.
BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!
With BRAVIA Internet Video, your television is now a true all-in-one entertainment centre that allows you to access your favourite video websites straight on your BRAVIA. Get quick access to YouTube, Style.com, BlipTV, Singing Fool, and many more sites that will keep you entertained for hours on end!