Through legendary brands like Trinitron, WEGA and now BRAVIA, Sony has always remained firmly at the forefront of television technology, giving viewers the very best experience possible. We are equally committed to supporting environmental innovation and initiatives, so are proud to have adopted the Government’s voluntary energy-efficiency labelling scheme, which helps you understand and compare the energy consumption of our world-leading TVs.
Find out the consumption (based on average use) of this particular model by clicking on the Energy Rating label; and when comparing models, note that the more stars the label highlights, the more efficient the TV is.
But high performance has not been sacrificed to improved efficiency. Read about the specific technical highlights of this model here:
The Emmy award-winning XMBT™ (XrossMediaBar™) menu navigation system simplifies access to different BRAVIA settings and functions. So, it’s even easier to enjoy all the advanced features of your TV.
BRAVIA Engine 2 incorporates full digital signal processing technology in all high-quality image processes, thereby maximizing the features of display devices and producing sharp, vibrant, life-like images. The fully digital video-processing circuit can reproduce optimal, high-resolution images from SD signals and HD signals.
Motionflow 200Hz is the world’s first quadruple speed 200Hz frame rate conversion that helps to improve the clarity of fast-moving objects on screen. It creates three new intermediate images based on the incoming signal and inserts them between the original pictures and thus images are displayed at a rate of 200 fps.
As a result, Motionflow 200Hz offers sharp and smooth reproduction of fast-moving images especially when you’re watching sports programmes.
Freeview is a free-to-view digital platform that offers more channels and more choice, digital picture and sound quality, more quality programming and it’s all free.
With High Definition (HD) 1080 recording, the effective scanning line is 1,080, which is more than twice the number in conventional standard definition (SD) format, and video data quality of High Definition 1080p recording is about 4.5 times more.
Digital Living Network Alliance (DLNA) is a standard designed to realize seamless interoperability of connected devices on your home network, enabling you to share your digital media and content services easily and without fuss. With DLNA, you can simply connect and enjoy!
PhotoTV HD
This new feature allows you and your loved ones to enjoy all your favourite images right on your BRAVIA TV in their full glory. Create a slide show directly from your Handycam®, Cyber-shot or Alpha featuring your exotic vacation or a collection of images from days long past and enjoy them in the High Definition and colour of your BRAVIA TV.
BRAVIA Sync allows for intuitive one-push play and shutdown as it synchronises with all your other entertainment devices.
MPEG Noise Reduction
MPEG Noise Reduction automatically reduces block noise and improves the edges of characters while at the same time, successfully suppressing noise that usually appears at high contrast edges. Enjoy crisp, noise-free images with sharp edges on BRAVIA’s Series televisions.
The Wide Colour Gamut CCFL (Cold Cathode Fluorescent Lamp) 2nd Generation improves the vibrancy and richness of reds, greens and blues and uses an additional phosphor coating for brighter backlighting. With an improved tri-colour enhancement, you receive richer reds, more natural greens and clearer and deeper blues for more detailed colours than ever before.
BRAVIA's Series is equipped with Intelligent Picture that automatically boosts weak analogue broadcast signals (RF) and reduces the noise of these signals to produce vibrant and noise-free pictures. Enjoy images of the highest clarity on BRAVIA’s Series every single time.
24P True Cinema™
While conventional televisions (and most DVDs) operate at 50Hz, modern film-makers record their films onto Blu-Ray Disc™ using 24 frames per second (24Hz, or 24P). With 24P True Cinema, your BRAVIA will automatically recognise these films and select the correct format for playback so you see and hear the film just as in the theatre.
Live Colour Creation is Sony’s answer to bringing you realistic pictures with radiant colours and deep accurate tones. With the ability to capture true colours of the source, you’ll be amazed by the wide range of colours that’s presented for your viewing pleasure.
Just connect your digital still camera directly to your TV's USB port and select "Photo" on your XMB menu to see your photos on full screen or as a slideshow!
