At Sony we have a passion for enriching life. And to help do that we create ground-breaking new technologies that constantly improve the quality of what the world views, hears, captures, records and experiences. You can read more about some of these technical breakthroughs in this section.

At Sony we have a passion for enriching life. And to help do that we create ground-breaking new technologies that constantly improve the quality of what the world views, hears, captures, records and experiences.

Motionflow 200Hz is a world-first technology that delivers the smoothest picture ever experienced on an LCD TV.

RGB Dynamic LED uses coloured backlight technology to enrich colours, darken shadow and sharpen picture contrast on selected BRAVIA Full HD LCD TVs.

Blu-ray is the industry standard High Definition disc format that delivers the extraordinary sound and picture quality of Full HD 1080 movies, music and games to your living room.

A complete new era of TV design, breathtaking colour, extraordinary picture quality and increased viewing angles opens up with the introduction of the world’s first OLED television.