Pure black pictures. Beautifully matched sound. This is Sony OLED.

You’ll get great pictures with pure blacks and vibrant colours on an OLED TV. Powered by Cognitive Processor XR™, our OLED TVs take vision and sound to the next level with real-life contrast and immersive sound that matches the picture.

Millions of self-illuminating pixels, expertly controlled

Pixels are individually controlled on an OLED screen, with deep blacks and dazzling lights. Powered by Cognitive Process XR and our unique panel control technology, colour and contrast are boosted for exceptionally realistic pictures.

A wide colour spectrum for real life shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro™ brings more than a billion colours to the screen. Together with our wide colour gamut panel and human-centric processor, it analyses the saturation, hue and brightness of every colour to deliver natural shades and exceptional detail.

Our widest palette of colours, natural and bright

Our new A95K OLED (QD-OLED) TV has millions of individual, self-illuminating pixels to deliver more colours than ever before. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every colour is displayed in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

Image of dinosaurs showing how Acoustic Surface  Technology plays sound  from the right place in the scene
Screen speaker, theatre-like sound

With Acoustic Surface Audio+ technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place.

Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, both the soundbar and TV become the centre speaker in your home cinema system. This enables sound to precisely match what’s on the screen for a truly immersive experience.

Diagram showing centre speaker sound from TV and soundbar with BRAVIA Acoustic Center Sync