Millions of self-illuminating pixels are individually controlled on an OLED screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights. You’ll see more accurate detail, depth and textures in dark scenes.
With XR OLED Contrast Pro using human perspective analysis on BRAVIA XR™ OLED TVs, colour and contrast are boosted in bright areas so you can enjoy levels of pure black contrast and peak brightness that, until now, have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadows or glare. Our Cognitive Processor XR™ boosts pictures even further, using cognitive intelligence to make the picture just like the way our eyes perceive the world.
With Acoustic Surface Audio+ technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place.
Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.
Discover BRAVIA XR MASTER Series A90J
The A90J features our minimalist One Slate design with seamless edge bezel, embracing the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.
Actual look may differ depending on TV size.
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.