Pure black pictures. Beautifully matched sound. This is Sony OLED.

You’ll get great pictures with pure blacks and vibrant colours on an OLED TV. But Sony’s OLED goes further with fine details brought to life by our unique picture quality technology, immersive sound that follows the action and a minimalist design. 

Pure black brings out the depth in scenes 

Millions of self-illuminating pixels are individually controlled on an OLED screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights. You’ll see more accurate detail, depth and textures in dark scenes.

Colour and contrast, tuned by Sony for extra depth and realism

With XR OLED Contrast Pro using human perspective analysis on BRAVIA XR™ OLED TVs, colour and contrast are boosted in bright areas so you can enjoy levels of pure black contrast and peak brightness that, until now, have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadows or glare. Our Cognitive Processor XR™ boosts pictures even further, using cognitive intelligence to make the picture just like the way our eyes perceive the world.

Detail of parrot on edge type LCD
Edge type LCD
Detail of parrot on conventional OLED
Conventional OLED
Detail of parrot on Sony OLED with Pixel Contrast Booster
Sony's OLED with XR OLED Contrast Pro
Image of dinosaurs showing how Acoustic Surface  Technology plays sound  from the right place in the scene
Screen speaker, theatre-like sound

With Acoustic Surface Audio+ technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place.

Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, both the soundbar and TV become the centre speaker in your home cinema system. This enables sound to precisely match what’s on the screen for a truly immersive experience.

Diagram showing centre speaker sound from TV and soundbar with BRAVIA Acoustic Center Sync
Redefining OLED with ultimate brightness and human intelligence

Discover BRAVIA XR MASTER Series A90J

Beautifully designed for an immersive viewing experience

The A90J features our minimalist One Slate design with seamless edge bezel, embracing the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Actual look may differ depending on TV size.

Image showing 3-way multi-position stand
Prestige 3-way multi-position stand, versatile for any TV positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Close-up image of Seamless Edge design
Beautiful Seamless Edge—less bezel, more picture

With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.

Rear image of TV showing cable management
Clutter-free, all-round beauty

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Detail of brushed aluminium remote with backlight
Premium brushed aluminium remote with backlight

The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.

Award Winners