Article ID : 00203702 / Last Modified : 24/10/2018

What is “Samba Interactive TV” and how to use it?

    CONTENTS

    1. What is “Samba Interactive TV”  
    2. How can I start using “Samba Interactive TV”? 
    3. Will “Samba Interactive TV” know what content I will be watching? 
    4. How can I disassociate the advertising information “Samba Interactive TV” links to my TV?  
    5. How can I delete my TV’s content viewing history collected by “Samba Interactive TV”? 
    6. How can I disable “Samba TV Interactive TV”? 
    7. What does Samba TV do with the digital information it collects from BRAVIA TVs? 

     

    1. What is “Samba Interactive TV” 
      Samba Interactive TV” is an application embedded in the firmware of the certain BRAVIA televisions. “Samba Interactive TV” is provided by a third-party company, Free Stream Media Corp. (not Sony), operating under the service name Samba TV.
      You may choose to opt into and enable “Samba Interactive TV” by accepting Samba TV’s terms of service and acknowledging notice of its privacy policy. Once enabled, “Samba Interactive TV” utilizes your viewing data to provide you with interest-based advertisements. You can also access interactive features with Samba TV’s “Spotlight” app. (See the section on the Spotlight app answers section below for more details)See the Spotlight app answers section of the following article for more details.
      Samba Interactive TV” allows you to choose to connect and associate your iPad with your TV. If you so choose, “Samba Interactive TV” uses the TV’s viewing history to deliver viewing recommendations and interest-based advertisement to your paired mobile device, even when it is disconnected from your network. (See the section on the Spotlight app answers section below for more details.)
      Further details, including Samba TV’s privacy policy and terms of service, are also available (https://samba.tv/) or via email at (privacy@samba.tv).
      Samba Interactive TV” is available on specific BRAVIA televisions.
       
    2. How can I start using “Samba Interactive TV”?
      You may start using “Samba Interactive TV” by opting into and enabling the service. You may enable “Samba Interactive TV” only if you accept Samba TV’s terms of service and acknowledge notice of its privacy policy.
      You can opt into “Samba Interactive TV” either: (A) during your TV’s initial set-up flow; or (B) at any time on your TV screen System Preferences, submenu Samba Interactive TV.


      Screen image and location of setting may differ on your TV model.
       
    3. Will “Samba Interactive TV” know what content I will be watching?
      According to Samba TV, when you opt into “Samba Interactive TV” on your TV, Samba TV may digitally recognize the on-screen content playing through your TV, such as shows and movies, utilizing its content database. Samba TV digitally recognizes such content from your TV’s internal tuner or external devices such as set-top box, Blu-Ray player, Roku or Apple TV device, or other video device connected to your TV by HDMI. Samba TV does not recognize content played by installed apps like Netflix, Hulu or YouTube applications installed on your BRAVIA TV. No image from the TV screen is captured and sent from your BRAVIA TV. Samba TV’s technology captures only limited digital pixel information in order to attempt to match the content being view to Samba TV’s database of publicly available content.
      Samba TV’s database only contains digital information regarding publicly available content, such as shows aired on public broadcast networks. As a result, Samba TV cannot recognize and does not know when you are watching personal, non-public content, such as home movies you shot with your video camera and played on your TV.
      Samba TV retains your TV viewing history by associating it with your television’s unique Samba TV ID. Further details, including Samba TV’s privacy policy and terms of service, are available at (https://samba.tv/) or via email at (privacy@samba.tv).
       
    4. How can I disassociate the advertising information “Samba Interactive TV” links to my TV?
      You can change it by going to System Preferences on your TV, and then to Samba Interactive TV -> “Privacy” -> “Reset device advertising ID”.


      Screen image and location of setting may differ on your TV model.
       
    5. How can I delete my TV’s content viewing history collected by “Samba Interactive TV”?
      Please contact Samba TV at (privacy@samba.tv).
       
    6. How can I disable “Samba Interactive TV”?
      You can disable “Samba Interactive TV” at any time on your TV screen System Preferences, submenu Samba Interactive TV.  By disabling, the “Samba Interactive TV” stops collecting your TV’s content viewing history. If you continue to use any Samba apps like  Spotlight, you may need to take additional steps to stop collection of content viewing history in those apps. For further details, including Samba TV’s privacy policy and terms of service, see https://samba.tv or contact Samba TV at (privacy@samba.tv).



      Screen image and location of setting may differ on your TV model.
       
    7. What does Samba TV do with the digital information it collects from BRAVIA TVs?
      Samba TV uses the information it collects through “Samba Interactive TV” for a number of purposes, including to provide, maintain, monitor and analyze usage, and improve its services; personalize the company’s services and deliver recommendations, advertisements, content and features that match your interests; and, communicate with you about products, services, and events offered by Samba TV or others.
      Samba TV also collects information through “Samba Interactive TV” to respond to your comments and questions and provide customer service; and, to detect, investigate and prevent fraudulent and other illegal activities, so it may better protect the rights, safety and property of Samba TV and others.


     


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