X90F| LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
Discover truly lifelike pictures
See how our latest processor and picture quality technologies come together for ultra realistic 4K HDR TV entertainment.
More power, more performance, more beauty
Our 4K HDR Processor X1™ Extreme includes powerful real-time image processing for ultra detailed pictures. Images are upscaled closer to true 4K HDR quality.
Detail revealed through exceptional contrast
Enjoy beautiful night shots, full of dazzling lights and deeper blacks. With up to six times the contrast of conventional LED TVs, this 4K HDR TV with X-tended Dynamic Range™ PRO ensures dark scenes are darker and bright scenes brighter.
Every movement, beautifully clear
Our X-Motion Clarity™ technology keeps fast action smooth and clear. Moving images are precisely controlled to minimise blur. Even during high speed scenes, pictures stay true with no loss in brightness.
Life’s brilliance, revealed with extra colours
See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Make smart even smarter
With the Google Assistant built-in, Sony TV offers the ultimate viewing experience. Quickly access your favorite movies or TV shows, get answers and control your Sony TV and other connected devices around your home, by just using your voice.
Our Android 4K TVs are recommended by Netflix
Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix Recommended TVs help you to enjoy popular shows and movies with a dedicated button and voice control.
Designed to keep your focus on the picture
No distractions, just beautiful pictures. The narrow, exquisitely designed aluminium frame keeps you focused on the screen, while cables stay cleverly hidden at the back and the front.
TV How-to videos
Got questions about how to set-up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.
SEE HOW SONY IS MAKING TV EXCITING
Freeview Plus provides access to content and services from the Freeview networks. The FreeviewPlus service provides a 7+ day Electronic Program Guide, all available Catch Up TV on the TV, recommendations and the ability to set reminders and favourites. Freeview Plus is available by pressing the Green button on the remote control.
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed