A larger screen transforms your living room into a space where entertainment becomes an experience. As your TV screen size increases, every detail becomes more noticeable - and more important. That's why exceptional picture quality matters even more on a large screen. With BRAVIA, you get true-to-life clarity, rich contrast, and immersive colour reproduction that brings your favourite content to life, no matter how big you go.
Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.
Powered for precision. Our XR Processor™ features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.
XR Contrast Booster adjusts luminosity for high peaks in brightness and deep blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
BRAVIA large screen TVs are equipped with Studio Calibrated modes to reproduce the picture and sound quality as intended by the creators. Developed in collaboration with our partners across Netflix, Prime Video, Sony Pictures Core and IMAX, enhance your TV streaming experience on BRAVIA large screen TVs.
On a big screen TV with two powerful side-mounted speakers further apart, your family and friends will feel like they are at the cinema. With Sony's unique Acoustic Audio technology, the sound comes from the place where the action is happening on screen. What you see and what you hear are perfectly matched. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers.
