THE LATEST

Usage image of a photographer holding the α7R VI in an outdoor environment.

α7R VI

Resolution, accelerated

Woman in a high-collar beige jacket wearing Sony WH-1000XM6 headphones, side profile view, neutral background.

WH-1000XM6

Meet Sandstone

Image of SEL100400MC

SEL100400MC

Superb optics and AF in a superlative super-tele zoom

PS-LX5BT on a shelf with vinyl records, books, and decorative items

PS-LX5BT

Upgrade your vinyl journey - elevate your sound and style

Angled view of BRAVIA Theatre Trio

BRAVIA Theatre Trio

Blockbuster sound—built for the biggest screens

A man in a black coat stands against a brown gradient background, wearing white 1000X The Collexion headphones.

1000X THE COLLEXION

Master the art of listening

BRAVIA 9 II on its Mirage Stand displaying a vivid scene of an astronaut in a modern living room

BRAVIA 9 II

Our most authentic colour ever

Side view of a pair of black INZONE H9 II headset showing its microphone

INZONE H9 II

Unrivalled clarity.
For the fast and focused.

PROMOTIONS AND OFFERS

Bonus Cashback Offer

Up to $1000 cashback on selected Sony cameras and lenses*

BONUS cashback on selected Sony cameras and lenses. Offer ends 11:59pm AEST 5th July 26. T&Cs apply. 

Bonus Cashback Offer

Headphones offer

Bonus Soft Case (WHCHSOFTCASE) valued at $24.95

Available when you purchase any colour of WH-CH720N or WH-CH520. Offer while stocks last. T&Cs apply. 

Headphones offer

Camera Accessories

20% Off Camera Accessories*

When you buy in the same transaction with an eligible Sony Camera. Ends 30/09/26 exclusions & T&Cs apply. 

Camera Accessories

Bonus Offer

Bonus Inflight Wireless Adapter with WH-1000XM6L purchases*

Buy a Midnight Blue WH-1000XM6 and get a BONUS Inflight Wireless Adapter*. While Stocks Last. T&Cs Apply.

Bonus Offer

My Sony Sign-up 

Join My Sony to enjoy more shopping perks 

Create an account for free and take advantage of exclusive benefits*. Find out more. T&Cs apply. 

My Sony Sign-up