Consumer Products Press Releases

Oct 2023
11-10-2023 Sony Unveils INZONE Buds – Truly Wireless Gaming Earbuds with the Industry’s Longest Battery Life1, Advised by Fnatic & Three New Gaming Headband Units
Sep 2023
27-09-2023 Sony & Olivia Rodrigo to Release “LinkBuds S x Olivia Rodrigo Limited Edition Headphones
Aug 2023
30-08-2023 Sony Releases Two New Alpha 7C Series Cameras
30-08-2023 Sony Introduces World's Smallest and Lightest1 Wide-Angle Zoom Lens G-Master FE 16-35mm F2.8 GM II with the Acclaimed G Master™ Image Quality and Advanced High-Speed AF
June 2023
26-06-2023 Sony Electronics Introduces Five New Products in Latest Car Speaker and Subwoofer Lineup
May 2023
22-05-2023 Sony Electronics Introduces A New Car AV Receiver
09-05-2023 Get the Party Started with Sony’s New Wireless Speakers: The Powerful Party Speaker SRS-XV800 and the Compact SRS-XB100
April 2023
04-04-2023 Sony Announces the New WF-C700N Truly Wireless Noise Cancelling Earbuds with Immersive Sound, plus the Award Winning WH-1000XM5 in Midnight Blue
March 2023
30-03-2023 Sony’s New Full-frame Vlog Camera ZV-E1 Delivers the Ultimate Content Creation Experience
07-03-2023 Sony Electronics Introduces HT-S2000 3.1ch Dolby Atmos® Soundbar that Delivers a Cinematic Surround Sound Experience
03-03-2023 Sony Introduces 2023 BRAVIA XR TV Lineup
February 2023
22-02-2023 Sony Announces Two New Headphone Models: The WH-CH720N Over-Ear and WH-CH520 On-Ear Wireless Headphones
January 2023
11-01-2023 Sony Electronics Unveils Two New Walkman® with Enhanced Sound Quality and Longer Battery Life Including the NW-ZX707 Premium Walkman®
October 2022
27-10-2022 Sony Electronics’ New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus
26-10-2022 Sony Announces the New LinkBuds S “Earth Blue” Model, Sony’s Smallest and Lightest, Noise Cancelling Truly Wireless Headphones Made from Water Server Bottles
14-10-2022 Sony Expands Vlogging Line-Up with New ZV-1F, the Vlog Camera that Boosts Creative Power
September 2022
09-09-2022 Sony introduces the new SRS-XV900, its loudest and most powerful wireless party speaker in the X-Series Lineup
August 2022
31-08-2022 Sony introduces HT-A3000 Soundbar that combines perfectly with optional rear speakers to deliver an immersive 360 Spatial Sound experience
July 2022
14-07-2022 Sony Launches Shotgun Microphone ECM-G1 Perfect for Vlogging
June 2022
29-06-2022 Sony Unveils New Gaming Gear Brand ‘INZONE’, to Maximise Performance and Ability with three Gaming Headsets
15-06-2022 Sony Announces New Compact Beamforming Shotgun Microphone ECM-B10
May 2022
19-05-2022 Sony Introduces Additional Model to The Linkbuds Series, The Linkbuds S, a New Frontier for Headphones
13-05-2022 Sony re-writes the rules with their newest industry-leading noise cancelling headphones – Introducing the WH-1000XM5
April 2022
28-04-2022 Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens
07-04-2022 The Sony Alpha Awards return for 2022
March 2022
23-03-2022 Sony Announces the World’s Lightest Compact Constant F4 Wide-Angle Power Zoom G Lens™ FE PZ 16-35mm F4
February 2022
22-02-2022 Sony Electronics Introduces Premium Mobile ES™ Subwoofers, Speakers, and Amplifiers
16-02-2022 Sony Introduces LinkBuds, a New Frontier for Headphones
09-02-2022 Sony Debuts Two New Premium Music Players: Including New Signature Series Walkman® NW-WM1ZM2
January 2022
27-01-2022 Enjoy Rich Surround Sound and Clear Dialogue with Sony's new HT-S400 Soundbar and Powerful Wireless Subwoofer
05-01-2022 Sony Electronics Broadens Availability of 360 Spatial Sound Experience with Software Upgrade to the HT-A7000 Premium Soundbar
05-01-2022 Sony Electronics Introduces 2022 BRAVIA XR TV Lineup, Featuring Innovative XR Backlight Master Drive Technology for New Mini LED Models
October 2021
22-10-2021 Introducing Sony Alpha 7 IV. A true hybrid stills & video camera
14-10-2021 Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II
September 2021
29-09-2021 Sony Adds to Its Wireless Headphones Range with the WF-C500 and WH-XB910N
13-09-2021 No more mundane car rides as Sony announces new AX3200 in-car receiver
10-09-2021 Take your home cinema experience to a new dimension with Sony's new HT-A5000 Soundbar
01-09-2021 Sony Announces Finalists For The Inaugural Sony Film Festival!
August 2021
18-08-2021 Sony Celebrates Seven Wins at 2021 EISA Awards Including Highly Coveted 'Camera of the Year' for Alpha 1
11-08-2021 Sony and Mitsui Succeed with World's First Operation of (DSA) technology in a standalone 5G environment
11-08-2021 Sony Announces the Launch of Paramount+ For BRAVIA Android & Google TVs
July 2021
28-07-2021 Sony Electronics Introduces the New Interchangeable-Lens Camera Alpha ZV-E10 for Creators
22-07-2021 Winners announced for the 2021 Sony Alpha Awards, celebrating the talents of Australian and New Zealand photographers
21-07-2021 Sony Raises the Bar for Best-in-Class Surround Sound with new HT-A9 and HT-A7000 Home Theatre Systems
15-07-2021 Sony announces finalists for the 2021 Sony Alpha Awards
June 2021
29-06-2021 Sony announces XAV-9500ES In-car Media Receiver, offering an elevated standard for car audio
09-06-2021 Sony Electronics announces new in-car media receiver with upgraded connectivity
09-06-2021 Sony Announces New WF-1000XM4 Truly Wireless Headphones
April 2021
22-04-2021 Sony Introduces New X-Series Speaker Range with 3 New Powerful Wireless Speakers
21-04-2021 Introducing the Compact, Ultra-wide Angle FE 14mm F1.8 G Master™
March 2021
24-03-2021 Sony Introduces Three New High-Performance G Lenses to Full-Frame Lens Series
17-03-2021 Sony introduces the SRS-XB13 - powerful EXTRA BASS™ sound in a compact speaker
17-03-2021 Sony Electronics Strengthens its Alpha System with the Introduction of its 60th E-Mount Lens, FE 50mm F1.2 G Master™
10-03-2021 Introducing the ECM-W2BT Wireless Microphone and the ECM-LV1 Compact Stereo Lavalier Microphone
03-03-2021 The Sony Alpha Awards return for 2021
February 2021
02-02-2021 Entries open for Sony’s inaugural Film Festival to celebrate short-form filmmaking talent
January 2021
14-01-2021 Sony launches newest addition to G Master™ full-frame lens series with the indispensable FE 35mm F1.4 GM
12-01-2021 Sony exhibits at CES 2021
09-01-2021 Enjoy ambient room-filling sound with Sony’s latest premium home speaker
08-01-2021 Sony announces new BRAVIA XR 8K LED, 4K OLED and 4K LED models with new "Cognitive Processor XR"
December 2020
02-12-2020 Sony launches the Apple TV app on select smart TVs
November 2020
18-11-2020 Sony launches FX6 full-frame professional camera to expand its Cinema Line
October 2020
21-10-2020 Sony’s digital camera ZV-1 features a new colour variation for added personalisation
September 2020
15-09-2020 Sony introduces Alpha 7C camera and the zoom lens, the world’s smallest and lightest1 full-frame camera system
02-09-2020 Sony announces new LA-EA5 lens adaptor for A-Mount lenses
August 2020
20-08-2020 Sony announces a new solution for easy, high-quality live streaming and video calls, compatible with 35 Sony camera models at launch
07-08-2020 The Best Just Got Better - Sony Announces WH-1000XM4 Industry-Leading Wireless Noise Cancelling Headphones
July 2020
30-07-2020 Sony announces 'Ready for PlayStation®5' for current BRAVIA™ TVs
29-07-2020 Sony announces world's first CFexpress Type A memory card with high-speed performance and tough durability
29-07-2020 Highly anticipated Sony Alpha 7S III combines supreme imaging performance with classic "S" series sensitivity
08-07-2020 Sony boosts full-frame lens line-up with launch of 12-24mm G Master™, the world’s widest zoom with a constant F2.8 aperture
07-07-2020 Introducing Sony’s new line-up of High-Power Audio Systems for the ultimate entertainment
02-07-2020 Sony celebrates spectacular imagery from Australian and New Zealand photographers for the 2020 Sony Alpha Awards
June 2020
9-06-2020 Sony World Photography Awards - Overall Winners 2020
Professional, Open, Student and Youth winners announced
27-05-2020 Sony introduces the digital camera ZV-1, a newly designed camera for video content creators and casual video shooters
May 2020
13-05-2020 Enjoy superior sound wherever and whenever with Sony’s latest EXTRA BASS™ wireless speakers
13-05-2020 Sony enhances Soundbar line-up with introduction of HT-G700
07-05-2020 Say yes to music and no to sweat with Sony’s new truly wireless WF-SP800N sport headphones
April 2020
15-04-2020 Sony World Photography Awards Open competition 2020
Category winners and shortlist announced
01-04-2020 The beat goes on with Sony’s new Truly Wireless WF-XB700 and WH-CH710N noise cancelling headphones
March 2020
21-03-2020 Student and Youth competitions 2020. Shortlists and grant recipients announced
February 2020
26-02-2020 Sony Boosts Full-Frame Lens Line-up with Introduction of New FE 20mm F1.8 G Large-aperture Ultra-wide-angle Prime Lens
12-02-2020 Sony Launches New Compact 4K Handycam® Camcorder with Advanced Image Stabilisation Technology
05-02-2020 The Sony Alpha Awards return for 2020
January 2020
15-01-2020 Sony Introduces New GP-VPT2BT Wireless Shooting Grip
07-01-2020 Sony announces new 8K LED, 4K OLED and 4K LED models, with advanced picture quality and sound capabilities
07-01-2020 Sony highlights its evolution as a “Creative Entertainment Company with a Solid Foundation of Technology” at CES 2020
November 2019
19-11-2019 Sony BRAVIA Android TVs now offer Disney+
October 2019
04-10-2019 Sony introduces Alpha 9 II adding enhanced connectivity and workflow for professional sports photographers and photojournalists
01-10-2019 Jurors revealed for 2020 Sony World Photography Awards
September 2019
27-09-2019 Sony celebrates the 2019 Sony Alpha Awards, recognising the best in Australia and New Zealand photography
24-09-2019 Sony releases Α9 firmware update adding Real-Time Eye AF for animals, Interval Shooting functionality and compatibility with RMT-P1BT
August 2019
29-08-2019 Sony strengthens APS-C mirrorless camera line-up with launch of two new models
29-08-2019 Sony expands E-mount lens line-up with two new APS-C lenses
July 2019
26-07-2019 Sony brings new level of power to premium compact camera line-up with introduction of the RX100 VII; Alpha 9 performance in your pocket
17-07-2019 Sony Introduces High-Resolution Alpha 7R IV Camera with World's First 61.0 MP Back-Illuminated, Full-Frame Image Sensor
15-07-2019 Sony launches world’s fastest smart Multifunction USB Hub with UHS-II SD/microSD reader for efficient workflow
10-07-2019 Sony boosts full-frame lens line-up with introduction of 35mm F1.8 lightweight prime
05-07-2019 Introducing Sony's new WF-1000XM3 Truly Wireless Headphones with Industry-leading Noise Cancellation
June 2019
27-06-2019 The Sony Alpha Awards returns for 2019
12-06-2019 Sony announces new FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens
12-06-2019 Sony introduces the new super-telephoto 600mm F4 G Master™ prime lens
4-06-2019 Sony World Photography Awards reveals new categories for 2020 and latest Sony Grant recipients
May 2019
24-05-2019 Sony BRAVIA Android TVs now offer Kayo Sports in featured apps
20-05-2019 Feel the bass - Sony adds new wireless noise cancelling headphones to its EXTRA BASS™ range
March 2019
26-03-2019 Sony launches RX0 II, the world's smallest and lightest premium ultra-compact camera
26-03-2019 Two Australian photographers awarded for their powerful series in the 2019 Sony World Photography Awards’ Professional competition shortlist
04-03-2019 Sony’s new EXTRA BASS headphones combine deep bass with improved vocal clarity
February 2019
27-02-2019 Sony announces new full-frame 135mm F1.8 G Master prime lens with stunning resolution and bokeh, excellent AF performance
27-02-2019 Sony introduces new Remote Commander with Bluetooth® wireless technology
26-02-2019 2019 Sony World Photography Awards celebrates Australian photographic talent
26-02-2019 Striking standalone images announced as Open Competition winners at 2019 Sony World Photography Awards
January 2019
16-01-2019 New Imaging Edge software enhances mobile connectivity and expands the creative capabilities of Sony cameras
16-01-2019 Sony announces its next-generation α6400 Mirrorless camera with Real-time Eye Autofocus, Real-time Tracking and world’s fastest autofocus
16-01-2019 Sony announces α9 camera upgrade by major firmware updates
November 2018
27-11-2018 Sony launches new wireless noise cancelling WI-C600N offering music lovers wireless freedom
05-11-2018 Sony Australia and New Zealand announces Sony Scene, an online platform for the photography and content community
September 2018
21-09-2018 Sony expands full-frame lens line-up with launch of 24mm F1.4 G Master™ Prime
August 2018
10-08-2018 New EXTRA BASS™ wireless speakers offer powerful sound on-the-go
10-08-2018 Sony brings waterproof and truly wireless together, with the WF-SP900 headphones
10-08-2018 Sony introduces next-level Noise Cancellation with the
WH-1000XM3 headphones
10-08-2018 Sony's latest in-car AV receiver with increased screen size and updated smartphone control
10-08-2018 Sony remasters Signature Series
10-08-2018 Sony unveils its premium headphones, the MDR-Z7M2
01-08-2018 Sony launches the MASTER Series of 4K HDR TVs with the A9F OLED and Z9F LCD as the pinnacle of picture quality at home
March 2018
20-03-2018 2018 Sony World Photography Awards chooses Australia’s best photograph
14-03-2018 Sony creates standalone youth competition for Alpha Awards 2018
The unique Youth category is now open to all aspiring young Australian photographers
February 2018
27-02-2018 Sony expands full-frame mirrorless lineup with introduction of new α7 III camera
19-02-2018 The Sony Alpha Awards returns for 2018
All Australian photographers – amateur and professional – encouraged to showcase their talents
June 2017
07-06-2017 Sony expands its 4K HDR (High Dynamic Range) TV line-up with New X Series, conveying reality with unparalleled contrast
02-06-2017 Sony celebrates the 2017 Sony Alpha Awards. The best of Australian and New Zealand photography
April 2017
20-04-2017 Sony Expands Flagship G Master™ Lens Series with New 100-400mm Super Telephoto E-Mount Zoom
20-04-2017 Sony's New α9 Camera Revolutionises the Professional Imaging Market
03-04-2017 The 2017 Sony Alpha Awards is officially open
March 2017
28-03-2017 The world’s best single photographs revealed by 2017 Sony World Photography Awards
07-03-2017 Sony introduces the World’s fastest SD Card
February 2017
28-02-2017 Two Australian photographers honoured in the world’s largest photography competition - 2017 Sony World Photography Awards
08-02-2017 Sony introduces 100mm F2.8 STF G Master™ with highest ever quality bokeh for an α Lens
January 2017
10-01-2017 Sony Launches a new era of home displays with the VPL-VZ1000ES Ultra Short Throw 4K HDR Home Theatre Projector
05-01-2017 Sony CES 2017 press releases
October 2016
26-10-2016 Sony Australia to open new kiosk at Castle Towers
07-10-2016 Sony introduces new α6500 camera with exceptional all-around performance
07-10-2016 Sony announces new addition to acclaimed line of Cyber-shot RX cameras
September 2016
15-09-2016 Sony's new Pico Projector offers enhanced features for personal and business use
09-09-2016 Sony introduces 18-110mm Super 35mm/APS-C lens with power zoom capability
01-09-2016 Sony announces the new flagship 4K and HD Action Cam with superior image stabilisation
01-09-2016 The bass gets bigger with Sony's newest additions to its EXTRA BASS lineup
01-09-2016 Sony announces wireless noise cancelling headphones with industry-leading noise cancellation performance
01-09-2016 Getting the high-resolution fashion look right
01-09-2016 One Signature Sound
July 2016
21-07-2016 Sony launches the Z Series as the ultimate 4K HDR Ultra HD TV range
20-07-2016 Sony releases full-frame FE 50mm F1.4 ZA prime lens
20-07-2016 Sony launches new radio-controlled lighting system for Sony α photographers
June 2016
01-06-2016 SUPER WOOFERS: It's official: canines prefer Beyoncé to Beethoven

Archived consumer product press releases can be found here.