Consumer Products Press Releases

August 2019
29-08-2019 Sony strengthens APS-C mirrorless camera line-up with launch of two new models
29-08-2019 Sony expands E-mount lens line-up with two new APS-C lenses
July 2019
26-07-2019 Sony brings new level of power to premium compact camera line-up with introduction of the RX100 VII; Alpha 9 performance in your pocket
17-07-2019 Sony Introduces High-Resolution Alpha 7R IV Camera with World's First 61.0 MP Back-Illuminated, Full-Frame Image Sensor
15-07-2019 Sony launches world’s fastest smart Multifunction USB Hub with UHS-II SD/microSD reader for efficient workflow
10-07-2019 Sony boosts full-frame lens line-up with introduction of 35mm F1.8 lightweight prime
05-07-2019 Introducing Sony's new WF-1000XM3 Truly Wireless Headphones with Industry-leading Noise Cancellation
June 2019
27-06-2019 The Sony Alpha Awards returns for 2019
12-06-2019 Sony announces new FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens
12-06-2019 Sony introduces the new super-telephoto 600mm F4 G Master™ prime lens
4-06-2019 Sony World Photography Awards reveals new categories for 2020 and latest Sony Grant recipients
May 2019
24-05-2019 Sony BRAVIA Android TVs now offer Kayo Sports in featured apps
20-05-2019 Feel the bass - Sony adds new wireless noise cancelling headphones to its EXTRA BASS™ range
March 2019
26-03-2019 Sony launches RX0 II, the world's smallest and lightest premium ultra-compact camera
26-03-2019 Two Australian photographers awarded for their powerful series in the 2019 Sony World Photography Awards’ Professional competition shortlist
04-03-2019 Sony’s new EXTRA BASS headphones combine deep bass with improved vocal clarity
February 2019
27-02-2019 Sony announces new full-frame 135mm F1.8 G Master prime lens with stunning resolution and bokeh, excellent AF performance
27-02-2019 Sony introduces new Remote Commander with Bluetooth® wireless technology
26-02-2019 2019 Sony World Photography Awards celebrates Australian photographic talent
26-02-2019 Striking standalone images announced as Open Competition winners at 2019 Sony World Photography Awards
January 2019
16-01-2019 New Imaging Edge software enhances mobile connectivity and expands the creative capabilities of Sony cameras
16-01-2019 Sony announces its next-generation α6400 Mirrorless camera with Real-time Eye Autofocus, Real-time Tracking and world’s fastest autofocus
16-01-2019 Sony announces α9 camera upgrade by major firmware updates
November 2018
27-11-2018 Sony launches new wireless noise cancelling WI-C600N offering music lovers wireless freedom
05-11-2018 Sony Australia and New Zealand announces Sony Scene, an online platform for the photography and content community
September 2018
21-09-2018 Sony expands full-frame lens line-up with launch of 24mm F1.4 G Master™ Prime
August 2018
10-08-2018 New EXTRA BASS™ wireless speakers offer powerful sound on-the-go
10-08-2018 Sony brings waterproof and truly wireless together, with the WF-SP900 headphones
10-08-2018 Sony introduces next-level Noise Cancellation with the
WH-1000XM3 headphones
10-08-2018 Sony's latest in-car AV receiver with increased screen size and updated smartphone control
10-08-2018 Sony remasters Signature Series
10-08-2018 Sony unveils its premium headphones, the MDR-Z7M2
01-08-2018 Sony launches the MASTER Series of 4K HDR TVs with the A9F OLED and Z9F LCD as the pinnacle of picture quality at home
March 2018
20-03-2018 2018 Sony World Photography Awards chooses Australia’s best photograph
14-03-2018 Sony creates standalone youth competition for Alpha Awards 2018
The unique Youth category is now open to all aspiring young Australian photographers
February 2018
27-02-2018 Sony expands full-frame mirrorless lineup with introduction of new α7 III camera
19-02-2018 The Sony Alpha Awards returns for 2018
All Australian photographers – amateur and professional – encouraged to showcase their talents
June 2017
07-06-2017 Sony expands its 4K HDR (High Dynamic Range) TV line-up with New X Series, conveying reality with unparalleled contrast
02-06-2017 Sony celebrates the 2017 Sony Alpha Awards. The best of Australian and New Zealand photography
April 2017
20-04-2017 Sony Expands Flagship G Master™ Lens Series with New 100-400mm Super Telephoto E-Mount Zoom
20-04-2017 Sony's New α9 Camera Revolutionises the Professional Imaging Market
03-04-2017 The 2017 Sony Alpha Awards is officially open
March 2017
28-03-2017 The world’s best single photographs revealed by 2017 Sony World Photography Awards
07-03-2017 Sony introduces the World’s fastest SD Card
February 2017
28-02-2017 Two Australian photographers honoured in the world’s largest photography competition - 2017 Sony World Photography Awards
08-02-2017 Sony introduces 100mm F2.8 STF G Master™ with highest ever quality bokeh for an α Lens
January 2017
10-01-2017 Sony Launches a new era of home displays with the VPL-VZ1000ES Ultra Short Throw 4K HDR Home Theatre Projector
05-01-2017 Sony CES 2017 press releases
October 2016
26-10-2016 Sony Australia to open new kiosk at Castle Towers
07-10-2016 Sony introduces new α6500 camera with exceptional all-around performance
07-10-2016 Sony announces new addition to acclaimed line of Cyber-shot RX cameras
September 2016
15-09-2016 Sony's new Pico Projector offers enhanced features for personal and business use
09-09-2016 Sony introduces 18-110mm Super 35mm/APS-C lens with power zoom capability
01-09-2016 Sony announces the new flagship 4K and HD Action Cam with superior image stabilisation
01-09-2016 The bass gets bigger with Sony's newest additions to its EXTRA BASS lineup
01-09-2016 Sony announces wireless noise cancelling headphones with industry-leading noise cancellation performance
01-09-2016 Getting the high-resolution fashion look right
01-09-2016 One Signature Sound
July 2016
21-07-2016 Sony launches the Z Series as the ultimate 4K HDR Ultra HD TV range
20-07-2016 Sony releases full-frame FE 50mm F1.4 ZA prime lens
20-07-2016 Sony launches new radio-controlled lighting system for Sony α photographers
June 2016
01-06-2016 SUPER WOOFERS: It's official: canines prefer Beyoncé to Beethoven

Archived consumer product press releases can be found here.