Please note: Product reviews may include product variations. Some product variations, services and/or features mentioned within Product Reviews may not be available in certain countries.
Bit pricey .... But!
107 cm (42") 01 October 2022 by Steamingbigman (United Kingdom)
What a picture, sound was excellent for the design, better than I expected although some reviews online don't seem to think so. Either their model had a fault or they expected way too much of an audio experience. Possibly every function you need in this modern age of media streaming. Bravo! Bravia.
Excellent
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Underwhelmed
107 cm (42") 13 October 2022 by VicTee (United Kingdom)
This is the first Sony product I have been disappointed by. It is let down by concerns over OLED panel longevity and extremely bad software. The issues are as follows. 1.) The brightness is factory set to 100% although the picture brightness is okay in a low lighting environment it would not be in a sunlit room. It worries me that as the OLED efficacy falls with age it will become unwatchable. I asked Customer Service if this pre-setting was normal. They did not answer my question but sent me links to regular Help sections which were not useful at all. 2.) The software is a mess. I initially opted to set up Google TV but the experience was so bad I had to reset to factory default 'set up basic TV.' Too much wrong with it to go into detail here. The basic TV operating software is appalling. One example is the subtitle setting. The assigned remote control button turns on the subtitles on but does not turn it off. There is no obvious way to do that and instructions to help cannot be found (by me at least.) Curiously when trying to do this a message appears at the top of the screen saying subtitles are not available for this service when they are in fact appearing at the bottom of the screen ! By chance a confusing combination brought an on screen selection panel up in an unexpected location which allowed me to turn them off. I've no idea how to repeat that so may avoid subtitles again. I served as a TV electronics design engineer during my career so have a little experience including a close association with Sony engineers with whom I have always had great respect for.
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1,550 Customer Reviews
Set up problem
107 cm (42") 08 September 2026 by Old Godger (United Kingdom)
Purchased from Sony Enfield Precint which has now closed. The staff member who delivered did not set it up properly. When I asked for set to be . .set up properly was told there would be a charge.When I reminded them of Sale of Goods Act theu agreed to return to put it right. The staff member corrected the colour but failed to connect me I Player and other features and left after saying I could do it myself after a brief demo.As I am 93 and not tech savvy I still am unable to to use all features of the setWish I had bought a Panasonic.
Great TV for TV broadcast and movies!
121 cm (48”) 02 September 2026 by CWLau (Hong Kong)
Excellent picture quality. Menu is a bit complicated for normal users.
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121 cm (48”) 31 August 2026 by Rayman365 (United Kingdom)
after having a problematic 8k samsung , i appreciate the reliability and amazing resolution of these sony oleds ... excellent tv's
Super Sony
121 cm (48”) 22 August 2026 by Action 73 (United Kingdom)
Had to buy a New TV as there was a Lightning Strike in our Street which Blew TV'S up in our street & beyond, so i went to my Local Currys to Purchase a New 1, I wanted a Sony as I knew you can't really get Panasonic TV's anymore, I picked the Sony XR48A90K 48". I have to say, it is some Amazing piece of Kit, the picture is Pristine, brightness, colour, contrast is Top Notch 👌 the sound is mind blowing, the Acoustic Surface Audio is something special, it envelopes the room to a whole New Level, being a Google TV is also a Bonus as my digital library is at hand. Another Bonus was the Price, I picked it up on an offer for £1049.99, it retails usually at £1500. Overall the Sony XR48A90K is a Huge step up from my Panasonic 3D Full HD Plasma which was 13yrs old before it blew up. I'm well pleased with my New bit of Kit..
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Love the sound quality.
107 cm (42") 16 August 2026 by Half deaf bloke (United Kingdom)
Great TV. Very easy set up. Picture fantastic. Sound better, much easier to hear mumbling actors. Very happy with it.
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Great TV
121 cm (48”) 15 August 2026 by BJ54 (United Kingdom)
Bought this a couple of weeks ago. Amazing picture and easy to use.
Sony TV
107 cm (42") 06 August 2026 by DaveH26 (United Kingdom)
Excellent purchase. Good colour and definition. Easy to install.
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Fab Tv
107 cm (42") 05 August 2026 by Tan Tan (United Kingdom)
Absolutely love it, great picture and the sound is amazing. Easy to set up and the tv comes with loads features. The google assistant is easy to use. All round brilliant tv
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Great TV, exceptional resolution, color, sound
121 cm (48”) 05 August 2026 (Singapore)
The TV resolution and colour were really great. The way the information is presented is also self explanatory. The sound is also great. I can hear the dialogue clearly.
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Excellent high quality TV for the smaller room
107 cm (42") 04 August 2026 by Abbeywell (United Kingdom)
Replaced an older 42" Panasonic. The OLED picture is excellent from all angles. Also the sound quality with the built in sub woofer is clear with good depth. We use both terrestrial and satellite and the tuner made set up very easy. Have also linked in Google TV which sits alongside the basic TV without any problems. Bought direct from Sony and unpacking single handed was not straightforward. However very pleased
Picture quality
107 cm (42") 25 July 2026 by Tim04 (United Kingdom)
I bought this for the picture quality. Fantastic, I was also really pleased with the sound quality. Great purchase,.
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Great tv
121 cm (48”) 24 July 2026 by Our tv (United Kingdom)
Upgraded from a plasma tv. What a difference. Brilliant
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Great integration and east set-up
121 cm (48”) 24 July 2026 by Polar89 (United Kingdom)
Bought to replace an older-model Sony Bravia HD TV. Overall very happy with the product especially the ease of integration with other devices (home cinema, PlayStation, Virgin Media box, etc.). Straightforward set-up and decent picture. Glad I have the home cinema as despite the claims, the built in sound is pretty weak.
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Sound is good as speaker behind screen
107 cm (42") 22 July 2026 by Oscar dog (United Kingdom)
This was an up grade to our faulty one which was 4 years old… as this is a direct replacement it’s really no different we can’t see any update? plus it now have 2 handsets why?
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Good picture
121 cm (48”) 21 July 2026 by Tuesday (United Kingdom)
I had to have a software repair after two months but now works fine. A very good picture.
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Brilliant picture and colours
121 cm (48”) 18 July 2026 by Gill78 (United Kingdom)
I am really happy with this tv. The picture is so sharp and clear and the colours are beautiful. The sound is great too.
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Generally good and excellent sound
107 cm (42") 17 July 2026 by Alfonzo42 (United Kingdom)
Easy switch from previous Sony, good picture quality and I love the sound. The sound was so good we could get rid of our old soundbar so now the new TV installation is much simpler with fewer remotes. The new remote takes some getting used to as there are no numbers or coloured buttons so you have to discover new ways to find channels or red buttons so you features. The manual for the system is only a few pages and some features we had to work out using google searches and online videos. So the manual could be improved. Only slight grouse is that starting up from a full power down seems to take a long time with nothing appearing on the screen. Sony seems to assume you will always leave it in standby mode which we never do. Else all good so far.
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not as advertised
121 cm (48”) 16 July 2026 by walthamstow (United Kingdom)
i bought this tv to replace my old sony expecting a sharp increase in quality of picture and sound. i do not believe that it has.
Average
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My Nightmare
107 cm (42") 15 July 2026 by Rex255 (United Kingdom)
I am pleased with the TV now I have it set up. However the set up was a nightmare. I tried to do it with the Google app which then refused to receive a vital code that the TV sent. Then the app got stuck in a dead end so I asked Google AI for help. After a few questions and answers with no progress Google AI was very condemning of the Google Home App and Sony being unable to provide a set-up procedure the didn't require the help of a computer expert. After 45 minutes of getting nowhere Google AI finally offered to help me return the TV and buy one that worked. I took a break and thought I would ask Sony for help. They sent me a link to an external support system for which I had t o pay a £1 but then I found out I'd actually been signed up for ongoing membership of this help system for which I had to pay. I asked my question, the support was useless and I rapidly determined that I had paid to talk to a Chatbot that was more stupid, when it came to solving my setup problem, than Google AI. I felt totally cheated by Sony. I unsubscribed from the support and never want to use that help system again. I started from square one with the TV, deleted the useless Google app and set the TV up quite quickly and it works fine without the interference of a poorly designed Google Home app.
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Stunning Products
121 cm (48”) 13 July 2026 by Yet Another Review (United Kingdom)
Always have had Sony Bravia for 20 plus years, extremely good product.
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It's astonishing
107 cm (42") 12 July 2026 by Plant (United Kingdom)
My first TV experience was a ten inch Bush TV watched the Coronation of The Queen the difference is astonishing to me that technology has moved so far I am still learning to drive the TV but sound and posture quality are superb
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Exquisite TV
107 cm (42") 07 July 2026 by Here by accident (United Kingdom)
Amazing TV! The picture and sound quality are exquisite, especially with UHD content. I haven’t had the chance to test every feature this TV has to offer yet, but watching UHD documentaries on it has been an absolute pleasure. For anyone who cares about exceptional picture quality and incredible sound, this TV is simply a must.
Excellent
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Functional but needs attention
107 cm (42") 06 July 2026 by Acreville (United Kingdom)
The Bra is A90K is 2 + years old. Works OK but o/s gets corrupted, hence the default reset which gets rid of all software crap but has to be setup as a new TV which is an utter pain but the TV is operable again.
Great product
121 cm (48”) 04 July 2026 by Graham 21 (United Kingdom)
I bought this tv 2 weeks ago and it is brilliant, I had my old Sony tv for over 10yrs and the new one is such a massive improvement could not be more pleased and Blasons who supplied and fitted it were excellent,wouldn't buy anything but Sony and wouldn't buy from anywhere but Blasons
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Good