Please note: Product reviews may include product variations. Some product variations, services and/or features mentioned within Product Reviews may not be available in certain countries.
Bit pricey .... But!
107 cm (42") 01 October 2022 by Steamingbigman (United Kingdom)
What a picture, sound was excellent for the design, better than I expected although some reviews online don't seem to think so. Either their model had a fault or they expected way too much of an audio experience. Possibly every function you need in this modern age of media streaming. Bravo! Bravia.
Excellent
Excellent
Excellent
Underwhelmed
107 cm (42") 13 October 2022 by VicTee (United Kingdom)
This is the first Sony product I have been disappointed by. It is let down by concerns over OLED panel longevity and extremely bad software. The issues are as follows. 1.) The brightness is factory set to 100% although the picture brightness is okay in a low lighting environment it would not be in a sunlit room. It worries me that as the OLED efficacy falls with age it will become unwatchable. I asked Customer Service if this pre-setting was normal. They did not answer my question but sent me links to regular Help sections which were not useful at all. 2.) The software is a mess. I initially opted to set up Google TV but the experience was so bad I had to reset to factory default 'set up basic TV.' Too much wrong with it to go into detail here. The basic TV operating software is appalling. One example is the subtitle setting. The assigned remote control button turns on the subtitles on but does not turn it off. There is no obvious way to do that and instructions to help cannot be found (by me at least.) Curiously when trying to do this a message appears at the top of the screen saying subtitles are not available for this service when they are in fact appearing at the bottom of the screen ! By chance a confusing combination brought an on screen selection panel up in an unexpected location which allowed me to turn them off. I've no idea how to repeat that so may avoid subtitles again. I served as a TV electronics design engineer during my career so have a little experience including a close association with Sony engineers with whom I have always had great respect for.
Good
Average
Fair
1,544 Customer Reviews
Sony TV
107 cm (42") 06 August 2026 by DaveH26 (United Kingdom)
Excellent purchase. Good colour and definition. Easy to install.
Excellent
Excellent
Excellent
Excellent
Fab Tv
107 cm (42") 05 August 2026 by Tan Tan (United Kingdom)
Absolutely love it, great picture and the sound is amazing. Easy to set up and the tv comes with loads features. The google assistant is easy to use. All round brilliant tv
Excellent
Excellent
Excellent
Excellent
Great TV, exceptional resolution, color, sound
121 cm (48”) 05 August 2026 (Singapore)
The TV resolution and colour were really great. The way the information is presented is also self explanatory. The sound is also great. I can hear the dialogue clearly.
Excellent
Excellent
Excellent
Excellent
Excellent high quality TV for the smaller room
107 cm (42") 04 August 2026 by Abbeywell (United Kingdom)
Replaced an older 42" Panasonic. The OLED picture is excellent from all angles. Also the sound quality with the built in sub woofer is clear with good depth. We use both terrestrial and satellite and the tuner made set up very easy. Have also linked in Google TV which sits alongside the basic TV without any problems. Bought direct from Sony and unpacking single handed was not straightforward. However very pleased
Picture quality
107 cm (42") 25 July 2026 by Tim04 (United Kingdom)
I bought this for the picture quality. Fantastic, I was also really pleased with the sound quality. Great purchase,.
Excellent
Excellent
Excellent
Excellent
Great tv
121 cm (48”) 24 July 2026 by Our tv (United Kingdom)
Upgraded from a plasma tv. What a difference. Brilliant
Excellent
Excellent
Excellent
Excellent
Great integration and east set-up
121 cm (48”) 24 July 2026 by Polar89 (United Kingdom)
Bought to replace an older-model Sony Bravia HD TV. Overall very happy with the product especially the ease of integration with other devices (home cinema, PlayStation, Virgin Media box, etc.). Straightforward set-up and decent picture. Glad I have the home cinema as despite the claims, the built in sound is pretty weak.
Good
Fair
Excellent
Excellent
Sound is good as speaker behind screen
107 cm (42") 22 July 2026 by Oscar dog (United Kingdom)
This was an up grade to our faulty one which was 4 years old… as this is a direct replacement it’s really no different we can’t see any update? plus it now have 2 handsets why?
Good
Good
Excellent
Average
Good picture
121 cm (48”) 21 July 2026 by Tuesday (United Kingdom)
I had to have a software repair after two months but now works fine. A very good picture.
Excellent
Good
Excellent
Good
Brilliant picture and colours
121 cm (48”) 18 July 2026 by Gill78 (United Kingdom)
I am really happy with this tv. The picture is so sharp and clear and the colours are beautiful. The sound is great too.
Excellent
Excellent
Excellent
Excellent
Generally good and excellent sound
107 cm (42") 17 July 2026 by Alfonzo42 (United Kingdom)
Easy switch from previous Sony, good picture quality and I love the sound. The sound was so good we could get rid of our old soundbar so now the new TV installation is much simpler with fewer remotes. The new remote takes some getting used to as there are no numbers or coloured buttons so you have to discover new ways to find channels or red buttons so you features. The manual for the system is only a few pages and some features we had to work out using google searches and online videos. So the manual could be improved. Only slight grouse is that starting up from a full power down seems to take a long time with nothing appearing on the screen. Sony seems to assume you will always leave it in standby mode which we never do. Else all good so far.
Good
Excellent
Good
Good
not as advertised
121 cm (48”) 16 July 2026 by walthamstow (United Kingdom)
i bought this tv to replace my old sony expecting a sharp increase in quality of picture and sound. i do not believe that it has.
Average
Fair
Average
Good
My Nightmare
107 cm (42") 15 July 2026 by Rex255 (United Kingdom)
I am pleased with the TV now I have it set up. However the set up was a nightmare. I tried to do it with the Google app which then refused to receive a vital code that the TV sent. Then the app got stuck in a dead end so I asked Google AI for help. After a few questions and answers with no progress Google AI was very condemning of the Google Home App and Sony being unable to provide a set-up procedure the didn't require the help of a computer expert. After 45 minutes of getting nowhere Google AI finally offered to help me return the TV and buy one that worked. I took a break and thought I would ask Sony for help. They sent me a link to an external support system for which I had t o pay a £1 but then I found out I'd actually been signed up for ongoing membership of this help system for which I had to pay. I asked my question, the support was useless and I rapidly determined that I had paid to talk to a Chatbot that was more stupid, when it came to solving my setup problem, than Google AI. I felt totally cheated by Sony. I unsubscribed from the support and never want to use that help system again. I started from square one with the TV, deleted the useless Google app and set the TV up quite quickly and it works fine without the interference of a poorly designed Google Home app.
Excellent
Excellent
Excellent
Poor
Stunning Products
121 cm (48”) 13 July 2026 by Yet Another Review (United Kingdom)
Always have had Sony Bravia for 20 plus years, extremely good product.
Excellent
Excellent
Excellent
Excellent
It's astonishing
107 cm (42") 12 July 2026 by Plant (United Kingdom)
My first TV experience was a ten inch Bush TV watched the Coronation of The Queen the difference is astonishing to me that technology has moved so far I am still learning to drive the TV but sound and posture quality are superb
Excellent
Excellent
Excellent
Good
Exquisite TV
107 cm (42") 07 July 2026 by Here by accident (United Kingdom)
Amazing TV! The picture and sound quality are exquisite, especially with UHD content. I haven’t had the chance to test every feature this TV has to offer yet, but watching UHD documentaries on it has been an absolute pleasure. For anyone who cares about exceptional picture quality and incredible sound, this TV is simply a must.
Excellent
Excellent
Excellent
Excellent
Functional but needs attention
107 cm (42") 06 July 2026 by Acreville (United Kingdom)
The Bra is A90K is 2 + years old. Works OK but o/s gets corrupted, hence the default reset which gets rid of all software crap but has to be setup as a new TV which is an utter pain but the TV is operable again.
Great product
121 cm (48”) 04 July 2026 by Graham 21 (United Kingdom)
I bought this tv 2 weeks ago and it is brilliant, I had my old Sony tv for over 10yrs and the new one is such a massive improvement could not be more pleased and Blasons who supplied and fitted it were excellent,wouldn't buy anything but Sony and wouldn't buy from anywhere but Blasons
Excellent
Excellent
Excellent
Good
Love TV, don’t love screen burn, bought new Sony.
121 cm (48”) 04 July 2026 by Marbs (United Kingdom)
I’m happy at the moment, then screen burn comes later.
Excellent
Excellent
Excellent
Excellent
QUALITY
121 cm (48”) 03 July 2026 by Rob C1 (United Kingdom)
Bought this 3 weeks ago from John Lewis. Had them instal and setup too.Picture perfect with sharp definition. Sound quality great too so don’t need the added expense of a soundbar. Built in Freeview. Loads of built in apps, including YouTube Prime Video Netflix BBC iPlayer ITVX & loads more.
Excellent
Excellent
Excellent
Excellent
Outstanding TV at an Amazing Price
121 cm (48”) 03 July 2026 by Rick2304 (United Kingdom)
I've been watching the A90K for some time now and only have one issue. WHY DIDN'T I BUY EARLIER?? This TV is amazing value for money. The picture is razor sharp with every detail defined thanks to the OLED screen. Watching the World Cup '26 on it is like being there. The sound is amazing and creates a great atmosphere and the picture is perfect, especially when watching in UHD on BBC iPlayer. I have paired the TV with my old Sony Soundbar but will be investing in a newer model with 360 spacial mapping. I've heard this setup in the demo room and I was blown away. ONce more Sony you have hit the mark, but why don't you make more sub 50 inch high end TVs. There is a call for them; especially at Sony's high quality standards.
Excellent
Excellent
Excellent
Excellent
Superb quality
121 cm (48”) 01 July 2026 by Sro99 (United Kingdom)
Gorgeous tv. The best panel. OLED still the best Always the highest quality from Sony right down to remote controls and even packaging.
Excellent
Excellent
Excellent
Excellent
Realism at its Best
107 cm (42") 30 June 2026 (United Kingdom)
I didn't know tv technology has come so far and this Sony model really gave me a stunning awakening. I bought it during the 2026 World Cup tournament and the pictures and audio were so realistic I felt I was watching the football live! The sound when watching musicals and concerts really embarrassed my top end Naim hi-fi set up. What more could I want?
Excellent
Excellent
Excellent
Good
Great TV
121 cm (48”) 30 June 2026 by Bojom (United Kingdom)
Only recently purchased this Sony TV. Very pleased so far brilliant picture quality and sound, the TV is also easy to operate using the remote control
Excellent
Excellent
Excellent
Excellent