Please note: Product reviews may include product variations. Some product variations, services and/or features mentioned within Product Reviews may not be available in certain countries.
Bit pricey .... But!
107 cm (42") 01 October 2022 by Steamingbigman (United Kingdom)
What a picture, sound was excellent for the design, better than I expected although some reviews online don't seem to think so. Either their model had a fault or they expected way too much of an audio experience. Possibly every function you need in this modern age of media streaming. Bravo! Bravia.
Excellent
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Underwhelmed
107 cm (42") 13 October 2022 by VicTee (United Kingdom)
This is the first Sony product I have been disappointed by. It is let down by concerns over OLED panel longevity and extremely bad software. The issues are as follows. 1.) The brightness is factory set to 100% although the picture brightness is okay in a low lighting environment it would not be in a sunlit room. It worries me that as the OLED efficacy falls with age it will become unwatchable. I asked Customer Service if this pre-setting was normal. They did not answer my question but sent me links to regular Help sections which were not useful at all. 2.) The software is a mess. I initially opted to set up Google TV but the experience was so bad I had to reset to factory default 'set up basic TV.' Too much wrong with it to go into detail here. The basic TV operating software is appalling. One example is the subtitle setting. The assigned remote control button turns on the subtitles on but does not turn it off. There is no obvious way to do that and instructions to help cannot be found (by me at least.) Curiously when trying to do this a message appears at the top of the screen saying subtitles are not available for this service when they are in fact appearing at the bottom of the screen ! By chance a confusing combination brought an on screen selection panel up in an unexpected location which allowed me to turn them off. I've no idea how to repeat that so may avoid subtitles again. I served as a TV electronics design engineer during my career so have a little experience including a close association with Sony engineers with whom I have always had great respect for.
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1,529 Customer Reviews
Exquisite TV
107 cm (42") 07 July 2026 (United Kingdom)
Amazing TV! The picture and sound quality are exquisite, especially with UHD content. I haven’t had the chance to test every feature this TV has to offer yet, but watching UHD documentaries on it has been an absolute pleasure. For anyone who cares about exceptional picture quality and incredible sound, this TV is simply a must.
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Functional but needs attention
107 cm (42") 06 July 2026 (United Kingdom)
The Bra is A90K is 2 + years old. Works OK but o/s gets corrupted, hence the default reset which gets rid of all software crap but has to be setup as a new TV which is an utter pain but the TV is operable again.
Great product
121 cm (48”) 04 July 2026 by Graham 21 (United Kingdom)
I bought this tv 2 weeks ago and it is brilliant, I had my old Sony tv for over 10yrs and the new one is such a massive improvement could not be more pleased and Blasons who supplied and fitted it were excellent,wouldn't buy anything but Sony and wouldn't buy from anywhere but Blasons
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Love TV, don’t love screen burn, bought new Sony.
121 cm (48”) 04 July 2026 by Marbs (United Kingdom)
I’m happy at the moment, then screen burn comes later.
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QUALITY
121 cm (48”) 03 July 2026 by Rob C1 (United Kingdom)
Bought this 3 weeks ago from John Lewis. Had them instal and setup too.Picture perfect with sharp definition. Sound quality great too so don’t need the added expense of a soundbar. Built in Freeview. Loads of built in apps, including YouTube Prime Video Netflix BBC iPlayer ITVX & loads more.
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Outstanding TV at an Amazing Price
121 cm (48”) 03 July 2026 by Rick2304 (United Kingdom)
I've been watching the A90K for some time now and only have one issue. WHY DIDN'T I BUY EARLIER?? This TV is amazing value for money. The picture is razor sharp with every detail defined thanks to the OLED screen. Watching the World Cup '26 on it is like being there. The sound is amazing and creates a great atmosphere and the picture is perfect, especially when watching in UHD on BBC iPlayer. I have paired the TV with my old Sony Soundbar but will be investing in a newer model with 360 spacial mapping. I've heard this setup in the demo room and I was blown away. ONce more Sony you have hit the mark, but why don't you make more sub 50 inch high end TVs. There is a call for them; especially at Sony's high quality standards.
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Superb quality
121 cm (48”) 01 July 2026 by Sro99 (United Kingdom)
Gorgeous tv. The best panel. OLED still the best Always the highest quality from Sony right down to remote controls and even packaging.
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Realism at its Best
107 cm (42") 30 June 2026 (United Kingdom)
I didn't know tv technology has come so far and this Sony model really gave me a stunning awakening. I bought it during the 2026 World Cup tournament and the pictures and audio were so realistic I felt I was watching the football live! The sound when watching musicals and concerts really embarrassed my top end Naim hi-fi set up. What more could I want?
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Great TV
121 cm (48”) 30 June 2026 by Bojom (United Kingdom)
Only recently purchased this Sony TV. Very pleased so far brilliant picture quality and sound, the TV is also easy to operate using the remote control
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Sony XR--48A90K
121 cm (48”) 29 June 2026 by SJBE (United Kingdom)
Extremly good picture It does whhat it says in the Specification and Features. Easy to assemple and set up although no set up instructions in the box. Also no downloadable User Manual athough an extensive copy available on line but can not download a comple file. Can print off a version ( aprox 150 pages)if you can find the print version on lline. Its worth having to get the best settings. I understand the TV can diplay a version of the Users Manual but does not tell one how. Why cant Sony provide a USB stick with all the Opearators Manual and any other relevant information in ir. It would be such a small cost.
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The best TV we have had in over 50 years.
121 cm (48”) 26 June 2026 by RichTanqueray (United Kingdom)
Bought to replace a Sony fifteen year old Brava because my wife and I were both struggling with the sound although had no issue with the picture. The new model not only has a clearer picture but the sound options are superb. No need for a sound bar that we were expecting to have to buy together with a new TV. The salesman did not think we needed a sound bar & new tv and took the time to demonstrate both options in the shop to prove his point. Am glad he did!
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Sony A90 K
121 cm (48”) 22 June 2026 by Rogand (United Kingdom)
I was getting frustrated with the LG C5 I had before, I don't know why these techies rated it so much it was probably the worst tv I have ever had. The Sony is much more user friendly.
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Picture good: sound average
121 cm (48”) 22 June 2026 by Big Basil (United Kingdom)
Just bought it and the picture and clarity are superb unfortunately the sound quality is only mediocre with significant booming of bass sounds.
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GREAT COLOUR
107 cm (42") 18 June 2026 by DAN 09 (United Kingdom)
VERY HAPPY SO FAR. 5/5 excellent for the last 18 days
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Poor picture with hidden parts to find
121 cm (48”) 15 June 2026 by Bazary (United Kingdom)
Brought a few weeks ago, as our samsung needed replacing . Brought for cash without asking alot of questions, my fault ! Not sure how to get the best as refused to pay an exfra £59 to help set up on top of the £1495 . Picture not as good as samsung, cannot connect to google app as instructed to do, as do not now how and have been trying since brought! Seems alot to find if you know how ! Would not buy again, samsung seem better.
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Great features, although I will not us them all
121 cm (48”) 13 June 2026 by MK Brierfield (United Kingdom)
Two weeks into using my new tv, and very pleased with it so far.This is my second Sony Bravia so that speaks volumes about the product
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Great Picture
121 cm (48”) 10 June 2026 by arry23 (United Kingdom)
I bought this TV a couple of weeks ago. I've been blown away by both the picture quality and sound.
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Great features
121 cm (48”) 06 June 2026 by Kenneth TV (United Kingdom)
Very happy with my new TV with its clear picture and sound
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A very high quality TV that fits on a wall mount
121 cm (48”) 06 June 2026 by FarmLane (United Kingdom)
Over the years we have bought Sony TV’s. Having just moved house we decided to replace an older TV bought in 2012. We have been very pleased with the purchase, the quality of the picture and the sound My only aspect, particularly for a person of a certain age, is that there are many options which we are accessing by trial and error rather than through an instruction book
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TV upgrade
121 cm (48”) 04 June 2026 by Fezp (United Kingdom)
Very happy with picture quality and ease of set up. Am still learning about all the features this tv has but so far am very pleased.
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Quality but....
121 cm (48”) 29 May 2026 by Daz Webby (United Kingdom)
Quality product but difficult to understand instructions
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Exceptional picture quality and natural image
121 cm (48”) 28 May 2026 by Burnhameister (United Kingdom)
I know this isn't the latest technology but like most Sony bravias, it’s exceptional. I can’t go bigger than this so works perfectly for me. The picture is outstanding and the os is fast. The image processing is so good, natural and isn’t vivid and shouty like other brands that probably look good in the shop but actually hurt your eyes after a while!
Simply an AMAZING piece of electronic wizardry !
121 cm (48”) 28 May 2026 by tomfe (United Kingdom)
This TRULY is THE most magnificent TV that we have ever owned , having now owned it for about a week , the quality of it absolutely exudes in everything we have watched , stunning clearer picture , stunning sound , zero motion blur , absolutely FANTASTIC colour , one could easily run out of superlatives describing the fantastic quality of this television ! There are actually not one but TWO TV controls , of the two , the metal one feels absolutely fantastic in the hand , the quality absolutely exudes in this TV in every department !So good , we are actually re-watching things to see just how much better they are with this television !
Excellent
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A fantastic Sony TV! With only a few minor issues.
107 cm (42") 27 May 2026 by Johnf80 (United Kingdom)
I bought this TV recently and I am super happy with it! I purchased it to use as a monitor and for console gaming and everything so far has been great! Picture, sound, operating system, setup, the stand, the remote are all top class. I am removing one star though for the following reasons. By now you’d think Sony would give a backlit remote with their TV’s or glow in the dark buttons. The other is the brightness is quite low compared to the equivalent 42” LG. But the most important and infuriating factor is that I have 2 Sony TV’s in the same area. This small one for gaming and PC use and the 65” for TV and movies. When turning on/off or operating either TV they come on at the same time etc. I have tired everything to change the remote user ID for this exact purpose bit Sony in all of their infinite wisdom has removed this option! What market your 42” tv to be also used as a gaming monitor if under this circumstance you have constant problems with both TV’s turning on off and going through settings at the same time. I have to unplug one or block the IR sensor to change the setting on the other before plugging it back in under the desk. A total nightmare.
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Good