The ULT POWER SOUND logo appears against a black background.

A speaker is revealed against the same black background. As the camera gradually pulls back, the surroundings come into view, revealing a big event.

The camera continues to pull back, showing people chilling together as the ULT TOWER MAX title appears on screen.

Cut to a close-up of the product, where someone presses the ULT button.

The camera zooms out from a single speaker and transitions to a front-facing view of the event stage. On stage, a crowd is dancing to the music played by a DJ positioned at the center, while the text “Crazy Powerful Bass” appears on screen. After showing scenes of people enjoying the music, the text “360° Party Sound” appears, and the camera shifts to an angle from the center of the dancing crowd, capturing a full panoramic view of people dancing all around.

The video concludes with a hero shot of the product, followed by the ULT POWER SOUND logo and the SONY animated logo.