Australians will soon be able to access a range of Yahoo!7's content easily from their BRAVIA TV, with 21 BRAVIA Internet Video-enabled models to be released in Australia in 2010, starting from next month.

In Sydney today, Sony and Yahoo!7 executives showcased Australia's first real-time demonstration of IPTV programming streamed directly to a television, Sony's new BRAVIA NX series. My Kitchen Rules was delivered over the internet from Yahoo!7 using Sony's BRAVIA Internet Video service.

"We are thrilled to be partnering with Sony to bring Yahoo!7 into the lounge room," said Rohan Lund, CEO of Yahoo!7. "We know our users want more control and we're committed to making it easier for them to access the content that matters most to them, regardless of the device. This BRAVIA launch marks the start of an exciting journey."

"The arrival of direct-to-TV streaming of internet content is a significant milestone in Australia," said Toby Barbour, Deputy General Manager, Consumer Products Marketing at Sony Australia. "Sony is pioneering the roll-out of IPTV in Australia, making a raft of additional content and services accessible for TV lovers. A leader in rich media and entertainment content, Yahoo!7 is the ideal partner for us to begin this exciting era with."